Business of Story #450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel
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Feb 12, 2024 Storytelling expert Park Howell explores the power of the Storytelling Flywheel in marketing, using real-life examples like a Phoenix health center to showcase how trust and storytelling drive brand growth. Learn how to craft compelling brand stories and enhance storytelling skills for big impact, focusing on building trust and customer loyalty.
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Adelante's Story-Driven Growth
- Adelante Healthcare refined its brand story and grew over 600% in eight years with minimal marketing spend.
- Park Howell credits this to an intuitive know-like-and-trust storytelling flywheel that built momentum via stories.
Small Wins Compound Into Breakthrough Momentum
- The flywheel gains unstoppable momentum when many small wins accumulate and reinforce each other over time.
- Jim Collins' flywheel metaphor explains why consistent, connected efforts compound into breakthrough growth.
Feed The Flywheel By Reducing Friction
- Attract prospects with helpful, discoverable content, then engage and delight them to fuel the flywheel.
- Reduce friction across discovery, purchase, and onboarding to make the wheel spin faster.