Business of Story
#450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel
Feb 12, 2024
Storytelling expert Park Howell explores the power of the Storytelling Flywheel in marketing, using real-life examples like a Phoenix health center to showcase how trust and storytelling drive brand growth. Learn how to craft compelling brand stories and enhance storytelling skills for big impact, focusing on building trust and customer loyalty.
45:50
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Quick takeaways
- Storytelling flywheel strategy can accelerate marketing momentum and increase sales.
- Effective storytelling builds trust, makes businesses more likeable, and drives growth.
Deep dives
Building a New Brand Narrative
In 2008, Clinica Adelante, a community health center in Phoenix, Arizona, faced the threat of going out of business. Avine Satay Tafoya became the new CEO and knew that refining their brand story was crucial for survival. They crafted a new brand narrative, renamed Clinica Adelante to Adelante Healthcare, and focused on three story pillars: sustaining services for all regardless of ability to pay, greening their operations and attracting caring healthcare providers, and sustaining the health of the communities they served. Adelante Healthcare's brand narrative and lead certified clinics made them immensely likeable, leading to their growth of over 600% in eight years.
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