Build a Better Agency Podcast Episode 509 Unlock the Power of Networking with Melissa Snow
Jul 7, 2025
In this installment, Melissa Snow, founder of Powerful Women Rising and networking expert, shares her transformative journey from paralegal to entrepreneur. She emphasizes the shift from transactional networking to building authentic connections. Melissa debunks old-school networking myths, arguing that genuine conversations and trust foster lasting relationships. She offers tailored strategies for both introverts and extroverts, highlighting the importance of meaningful follow-ups and nurturing connections effectively, making networking an enjoyable and fruitful experience.
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Melissa's Entrepreneurial Journey
- Melissa Snow accidentally became an entrepreneur overnight by inheriting a client load from a previous employer.
- She realized genuine relationships, not sales tactics, brought her consistent business growth.
Networking as Broadcasting
- Networking is like a broadcast system of multiple transmitters, vastly expanding reach through authentic connections.
- Its purpose is to build a network, not just to directly find clients or sales.
Referrals and Trust
- Referrals work because the transmitter risks their reputation by vouching for you, signaling strong trust.
- Networking is a delicate dance of authentic give and take, not a hard sales push.