Build a Better Agency Podcast

Shadley Grei, an agency book publishing expert at AMI, discusses the transformative power of writing and publishing for agency owners. He highlights how ghostwriters can help clarify and elevate ideas into compelling narratives. Shadley also delves into the evolution of hybrid publishing, emphasizing the control it offers authors. He provides insights on crafting unique book concepts, inviting listeners to differentiate their ideas in a crowded market. With upcoming collaborations on the horizon, he inspires agency owners to embrace authorship for thought leadership.

The discussion dives deep into the emotional toll COVID-19 has imposed on agency owners, highlighting the unnoticed grief that lingers. It emphasizes the need to acknowledge these feelings to pave the way for healing and renewal. The conversation encourages releasing old habits to embrace fresh opportunities in a changing landscape. Listeners are urged to reflect on their journey from 2020 to now, recognizing both the challenges and triumphs that have shaped their resilience and passion for innovation in business.

In this engaging conversation, Rohit Bhargava, a trend watcher and author known for his insights on non-obvious thinking, shares fresh perspectives for agency owners. He discusses redefining client-agency dynamics, emphasizing partnerships over transactions. The SIFT framework is introduced to enhance client engagement strategies, while creativity and collaboration are highlighted as essential elements for success. Bhargava also addresses the rising impact of AI on agencies and the importance of thought leadership to establish authority in a competitive landscape.

Sandy Catour, an agency owner and accountant with over 20 years of experience, shares her insights on agency finances. She stresses the importance of agency leaders being deeply involved in financial discussions. Sandy discusses cash forecasting and emphasizes the need for transparency in financial reporting. She also highlights effective pricing strategies and the collaboration between creative and financial teams to ensure profitability. Transitioning these practices can lead to more informed decisions and stronger financial health for agencies in 2025.

Tori Boats, an expert in creative intelligence and exponential thinking, shares her insights on agency growth and personal fulfillment. She discusses how agencies can rekindle their creative spark despite challenges like burnout and economic instability. Tori emphasizes the importance of focusing on clients' needs and encourages a mindset shift towards innovative, even silly ideas. By fostering a collaborative culture and having a clear vision, she inspires agency leaders to transform their organizations for a fun and successful 2025.

Agency ownership can be a wild ride, often filled with stress and burnout, but it also holds unique joys. The discussion highlights the importance of savoring the positives, like flexibility in schedules and the joy of creative work. It encourages agency leaders to appreciate talented colleagues and great clients, reflecting on the fulfilling aspects of their roles. As they navigate challenges, there's a push to find gratitude and credit for the hard work put in, aiming for a more joyful 2025.

Reflecting on agency ownership as the new year approaches, the discussion dives into niche selection and the ideal size of agencies for profitability. Learn about effective hybrid work models and the necessity for dedicated in-house account services. The speaker emphasizes fostering a culture of continuous growth within teams and how to adapt services for long-term success. By exploring these strategies, listeners are encouraged to envision how to differentiate their agencies and teams in 2025.

Michael E. Gerber, a renowned business guru and author of 'The E-Myth Revisited,' shares invaluable insights for agency owners. He emphasizes the necessity of stepping away from daily operations to focus on strategic growth. Discussions center around the importance of systemic solutions, the concept of agency entrepreneurship, and the use of structured frameworks for scalability. Gerber advocates for transforming from technicians to visionaries, encouraging agency leaders to embrace their entrepreneurial spirit and create lasting impact.

In this discussion, Lori Highby, an expert in agency operations and instructor for AE Bootcamps, dives into the pivotal role of account executives. She highlights the importance of clear communication and the need for agency owners to support AEs in achieving their goals. The conversation covers the challenges AEs face, the integration of AI in their roles, and the value of collaborative learning. Highby emphasizes that a strong focus on professional development and recognition fosters a thriving agency culture.

Louise Oliver, owner of Paratus, a PR firm in Alabama, discusses the transformative power of taking a sabbatical. She shares her personal journey of overcoming the fear of disconnecting from her agency. Louise highlights how completely unplugging allowed her team to grow and empowered her leadership. She emphasizes the importance of trust and a strong leadership team while stepping back. The conversation also touches on the unique challenges agency owners face, particularly during maternity leave, and the necessity of prioritizing self-care for better agency growth.