Build a Better Agency Podcast

Episode 501 Research Insights from Agency Core with Susan Baier and Brian Gerstner

33 snips
May 12, 2025
In this discussion, Susan Baier, a co-founder of Agency Core and audience research specialist, and Brian Gerstner, also a co-founder and expert in outsourced agency services, reveal sobering insights from their latest research. They highlight the distinct challenges agencies face, including staffing issues and declining optimism. The conversation explores the critical need for strategic differentiation, community support, and effective client retention strategies. They also address how agencies can leverage AI to enhance business relationships while remaining adaptable to market demands.
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INSIGHT

Persistent Agency Challenges

  • Agency challenges in 2025 mirror those of 2023, showing entrenched, long-term problems.
  • Some trends have worsened, emphasizing the need for open conversation and shared solutions among agency leaders.
INSIGHT

AI Not Top Concern Yet

  • Despite AI hype, only 21% of agency leaders see its impact as a severe challenge.
  • The dominant challenge remains maintaining a strong pipeline of right-fit clients.
INSIGHT

Varied AI Adoption Levels

  • Many agencies have not deeply embraced AI, which could explain its low perceived threat.
  • AI adoption varies from full integration to minimal experimentation, affecting strategic use.
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