Build a Better Agency Podcast
Episode 496 Navigating Agency Trends with Lee McKnight
Apr 7, 2025
Lee McKnight, a key player from RSW, shares insights on new agency-client dynamics set for 2025. He discusses the positive trends in agency spending and emphasizes the enduring power of referrals and the necessity for proactive outreach. With the rise of in-house teams, he advises agencies to leverage specialized expertise. The conversation also highlights the transformative impact of AI and the shift to deliverable-based pricing, urging agencies to stay ahead by continually adapting to market changes.
56:06
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Quick takeaways
- Agencies must prioritize proactive outreach strategies and content marketing to enhance client connections amid increasing competition from in-house teams.
- The positive projection of a budget increase for agencies indicates a growing trust between marketers and agencies, encouraging strategic planning for upcoming opportunities.
Deep dives
The Importance of Quick Tips and Resources
For agencies seeking faster solutions, using short-form video content and quick tips can be a game changer. These formats, which can easily be shared on platforms like YouTube, offer actionable insights in under ten minutes, making it efficient for both creators and consumers. By leveraging these resources, agencies can address immediate client needs while also demonstrating their knowledge and expertise. This approach to content keeps agencies relevant and helps maintain a connection with their audience.
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