Lee McKnight

Lee McKnight, a key player from RSW, shares insights on new agency-client dynamics set for 2025. He discusses the positive trends in agency spending and emphasizes the enduring power of referrals and the necessity for proactive outreach. With the rise of in-house teams, he advises agencies to leverage specialized expertise. The conversation also highlights the transformative impact of AI and the shift to deliverable-based pricing, urging agencies to stay ahead by continually adapting to market changes.