Agency owners have it tough these days, but we have more control over how hard it is for us than we think. This week, we’re going to talk in-depth about how we can change the course and direction of our business by changing our habits and mindsets. To help us, we’re talking to Jason Yarusi about creating positive momentum around breaking bad habits, choosing to offload tasks that aren’t propelling us forward, and cutting out unnecessary chaos in our lives. You might think there’s nothing you can personally change, or maybe you have too many variables that are completely out of your control. You could have a lot of fires popping up during the day that you have to address. But the good news is we have a lot more say in what happens in our day-to-day than we think. And by taking a few moments to ground yourself in the reality of your situation, you’ll realize that a lot of those big fires aren’t fires at all — or someone else’s fires to put out. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The near-death experience that changed Jason’s course in life Being self-aware in how you’re showing up each day Starting the day off with a solid routine that sets you up for success Regrounding yourself when things start going off course How to recognize you’re not focused on the right parts of your business Finding your way out of the day-to-day grind to reach your long-term goals Creating positive momentum around changing habits that aren’t serving you Where people get stuck in these habit shifts the most Writing down 3 things you can do write now to build positive momentum

Expert Tom Martin shares insights on crafting the perfect pitch deck for agencies to stand out and impress ideal clients. Topics include strategic repetition, the science behind pitch decks, common agency mistakes, and making a lasting impression. Learn how to avoid easily fixable mistakes and become the most memorable agency in the room.

Liza Adams, CMO, shares insights on agency-CMO relationships. Topics include CMO expectations from agencies, the impact of AI on marketing, and how agencies can support CMOs. Emphasis on collaboration, trust, and understanding CMO perspectives for successful partnerships.

The glamor of working for an agency has worn off somewhat since the 80s and 90s. Markets are more saturated, salaries have stagnated, and recruiting top talent has become more difficult — especially since Covid. As agency owners, that means we have to adjust our process to find and hire top talent to meet our clients’ needs. To help us understand all the changes we’re facing today, I sat down to talk with Michael Palma, an agency recruiting and business development expert. With decades of experience in the industry, he’s seen all the shifts and changes that have occurred in the hiring process for both agency owners and employees. In this episode, he shares what agency owners often get wrong about finding top talent and why finding top talent is so hard nowadays. He also helps us understand how agencies can find right-fit clients and right-fit employees to match our clients’ needs. Michael is essentially an expert agency matchmaker who has his finger on the pulse of the most pressing issues agency owners face, and helps us navigate them all with a “humble swagger.” A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: What it means to “walk with a humble swagger” What agency owners often get wrong about recruiting top talent The downhill trend in finding right-fit agency employees How to find be confident without arrogance What’s making it difficult for recruiters and agency owners to find top talent Challenges in salaries in equity for agency employees Knowing what you want in a candidate before you write a job description How Covid has changed new business for agencies Strategies that win over a client Where agencies should be investing in their own biz dev and growth

Agency owners Drew and Danyel McLellan discuss key trends for 2024, including COO roles, agency valuations, employee fatigue, and in-office collaboration. Insights on making strategic decisions, adapting to hybrid work models, and prioritizing staff development and AI integration for agency growth.

Research expert Susan Baier from Audience Audit dives into the 2024 Agency Edge Research study, highlighting the key finding of improving client-agency trust. The discussion covers three client segments and their attitudes towards agencies, the importance of trust in client relationships, and trends in in-house marketing teams. A webinar review provides insights on enhancing business development for agencies.

The FTC has recently passed regulations against non-compete clauses on a federal level in all work contracts. Starting in the fall of 2024, agencies will have new rules to comply with regarding their employees and independent contractors. This will be a big shake-up for many agency owners, but luckily, Sharon Toerek is always by our side to walk us through any new legal requirements that hit us unexpectedly. In this episode, she covers a lot of ground on how agency owners can comply with the new FTC non-compete rules for both employees and independent contractors. We cover the difference between non-competes and non-solicitation agreements, how agency owners can prepare to announce these changes to their workers, and how we can still legally protect our IP and client relationships. Sharon stresses that the quicker we start working on compliance, the better prepared we’ll be for when this goes into effect in a few months. So don’t delay — tune in to learn how this affects your agency and how to get ahead on compliance over the summer. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: What covenants are still legal under the FTC non-compete ruling? What agency owners need to do to be compliant How these changes will affect your freelancers and independent contractors How to protect yourself if you’re selling your business Non-solicitation agreements vs. non-compete clauses Is the US ahead of or behind the times on this? How soon agency owners need to prepare new contracts or to announce the changes to employees Making sure your independent contractors are actually independent contractors The consequences of misclassifying employees as independent contractors

Agency owners who want to scale their business often run into a chicken-and-egg situation. To scale and grow sustainably, you need to hire more people. But to be able to hire more people, you need to scale and grow to have the money to do so. This is where hiring international employees can help solve your problems. This week, we’re diving into the growing trend of hiring full-time international employees with Kim Walker. Kim and her husband Brian initially had reservations about hiring international workers for their agency but quickly realized the immense benefits to them and the people they were hiring. Kim details her thorough hiring process, how she overcame cultural barriers, the amazing talent and value international hires bring, and the life-changing impact it has had on their agency. We also touch on common concerns like pay rates, taxes, benefits, and time zones. Whether you’re struggling to find affordable talent locally or just want to build a dynamic, multinational team, this episode is a mini crash course in finding incredible international employees to help supplement your U.S. team. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How Kim and her husband got the idea to hire international employees How they started the process of finding international talent The worries they encountered when making their first international hire Average pay for international employees in the Philippines What they learned about hiring foreign workers How the hiring process differs from stateside interviews The secret lies in strong core values Weaving different cultures into the agency’s culture Taxes and benefits for foreign workers The mistakes they made and what they learned from them

Guest John Jantsch discusses the rise of fractional CMOs post-pandemic, emphasizing strategy over execution. Tips on building trust, positioning as a trusted thought leader, and the importance of deep industry knowledge for agencies

In 2023, about 45% of agencies took an AGI hit — the biggest number we’ve seen for as long as we’ve been tracking agency trends. Last year was tough, but agencies are finally starting to bounce back from growing their AGI. With some of our profitability struggles finally behind us, many of you are wondering how to get ahead of the curve once again. This week, we’re taking a deeper dive into some of the biggest influencers of agency AGI during this time and what agency owners can learn from the trends. We have a ton of data on agency biz dev trends, specialization and niching, client ghosting, and much more. So join us to dive into the data and learn what your agency can be looking out for to help prevent a big AGI hit in the future. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The work that has been super profitable for agencies in the past year or two The biggest hits to agency AGI Proving ROI to clients is more important than ever Why you need to raise your hourly rate if you haven’t already Finding ways to get more work out of your existing clients Overservicing clients is costing you money Why it might be time to cut some of your staff Clients want more from their agencies, and they’re not afraid to ghost Investing in first-party data and data analysts