Sara Daw, the owner of a fractional CFO firm in the UK, discusses the evolving landscape of work where fractional employees are becoming essential for agencies. She explores the concept of the access economy, allowing agencies to tap into diverse skills without full-time commitments. Sara emphasizes the importance of psychological ownership in fractional relationships and offers strategies to foster connection and teamwork in hybrid environments. This conversation provides valuable insights for agency leaders on shaping a future-ready workforce.
50:10
forum Ask episode
web_stories AI Snips
view_agenda Chapters
menu_book Books
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Sara's Journey to Fractional Work
Sara Daw discovered the fractional work model out of necessity when seeking a balance between career and motherhood.
An encounter with a portfolio non-executive on a plane inspired her to pursue fractional CFO work.
insights INSIGHT
Early Perceptions of Fractional Work
In the early 2000s, the term "fractional" was unfamiliar to businesses; "interim" was the common term for similar roles.
Business owners were initially intrigued but skeptical, questioning the feasibility of the model.
insights INSIGHT
The Access Economy and Psychological Ownership
The access economy allows access to services without ownership, mirroring models like Spotify and Netflix.
Psychological ownership, the feeling of owning a service despite not legally owning it, is crucial for the success of these models.
Get the Snipd Podcast app to discover more snips from this episode
Strategy and Leadership as Service, How the Access Economy Meets the C-Suite
Strategy and Leadership as Service, How the Access Economy Meets the C-Suite
Sara Daw
The future of work is becoming more fractional. Instead of full-time, in-house teams doing all the work — how many of us grew up in the agency world — fractional employees like contractors and freelancers can take on more and more complex roles for us.
With remote and hybrid work still on the rise, we can leverage fractional employees to bring a more diverse portfolio of skills to the agency without breaking our bottom line.
Sara Daw joined me this week to share her knowledge about fractional employees and how they fit into what she calls “the access economy” where we can access a larger pool of talent at our fingertips without actually having to make a full-time hire.
We dig into what it means to build psychological ownership in fractional relationships, how fractional employees can make themselves more known within the agency culture, and how the future of work will evolve as the whole concept of employment shifts and changes.
This episode comes with a lot of deep thinking homework that will challenge you to look at the workforce you want to build for your agency’s future and the infrastructure you need to start building in order to support that. There’s a lot of good stuff here to share with your leadership team, so get ready to take some notes on this one.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
What is the access economy?
Why does the access economy work so well?
How psychological ownership plays into fractional work and the access economy
The importance of psychological ownership in our relationships with fractional employees
Getting a breadth and depth of skillsets in a fractional C-Suite and fractional employees
How employment will evolve as we lean into fractional employment and hybrid work
Creating culture and creativity in fractional work environments
How to be more connected and intentional with relationships as a fractional employee
Build a Better Agency Podcast