Build a Better Agency Podcast
EP 476: How fractional employees are shaping the future of agency culture with Sara Daw
Nov 18, 2024
Sara Daw, the owner of a fractional CFO firm in the UK, discusses the evolving landscape of work where fractional employees are becoming essential for agencies. She explores the concept of the access economy, allowing agencies to tap into diverse skills without full-time commitments. Sara emphasizes the importance of psychological ownership in fractional relationships and offers strategies to foster connection and teamwork in hybrid environments. This conversation provides valuable insights for agency leaders on shaping a future-ready workforce.
50:10
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Quick takeaways
- The integration of fractional employees into agency culture allows access to diverse skills while maintaining cost efficiency and flexibility.
- Building psychological ownership and strong relationships among both full-time and fractional workers fosters a cohesive and engaged remote workforce.
Deep dives
The Changing Landscape of Agency Work
The podcast discusses the shift in agency work from traditional in-house teams to a hybrid structure that includes contractors and fractional team members. Historically, agencies relied on full-time employees and specialists, all working together in a single location. However, with advancements in technology and the changing needs of clients, agencies have increasingly embraced a mix of full-time staff and outside experts to stay competitive. This adaptation allows agencies to offer a wider range of expertise and respond more quickly to sophisticated client demands.
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