Sara Daw, the owner of a fractional CFO firm in the UK, discusses the evolving landscape of work where fractional employees are becoming essential for agencies. She explores the concept of the access economy, allowing agencies to tap into diverse skills without full-time commitments. Sara emphasizes the importance of psychological ownership in fractional relationships and offers strategies to foster connection and teamwork in hybrid environments. This conversation provides valuable insights for agency leaders on shaping a future-ready workforce.

Sara Daw, co-founder and CEO of The CFO Centre and The Liberti Group, shares her expertise as an entrepreneur and future of work expert. She discusses vital strategies for breaking into the C-suite, emphasizing the importance of mentorship and networking. Daw recounts her own transition to a fractional CFO, detailing the balance of career ambitions and personal life. Listeners learn about effective marketing strategies for attracting clients and the necessity of adaptability in today's business landscape. The conversation is rich with insights into leadership development and the entrepreneurial journey.