Build a Better Agency Podcast
EP 477: Take the sabbatical — why agency owners need to unplug with Louise Oliver
Nov 25, 2024
Louise Oliver, owner of Paratus, a PR firm in Alabama, discusses the transformative power of taking a sabbatical. She shares her personal journey of overcoming the fear of disconnecting from her agency. Louise highlights how completely unplugging allowed her team to grow and empowered her leadership. She emphasizes the importance of trust and a strong leadership team while stepping back. The conversation also touches on the unique challenges agency owners face, particularly during maternity leave, and the necessity of prioritizing self-care for better agency growth.
53:06
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Quick takeaways
- Taking a sabbatical allows agency owners to trust their leadership team, fostering autonomy that leads to team and agency growth.
- Unplugging completely from work enables agency owners to gain clarity in their vision and prioritize mental health and well-being.
Deep dives
The Loneliness of Agency Ownership
Running an agency can often feel isolating, leaving owners to grapple with the challenges largely on their own. Many agency owners find themselves overwhelmed, working long hours without a clear work-life balance, which can lead to burnout and decreased productivity. The significance of collaboration and learning from peers is emphasized, as sharing knowledge within a community can foster better practices and enhanced growth. The idea that agency owners should think about stepping back instead of constantly pushing forward is proposed, highlighting the potential benefits of taking breaks for both personal well-being and business effectiveness.
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