EP 477: Take the sabbatical — why agency owners need to unplug with Louise Oliver
Nov 25, 2024
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Louise Oliver, owner of Paratus, a PR firm in Alabama, discusses the transformative power of taking a sabbatical. She shares her personal journey of overcoming the fear of disconnecting from her agency. Louise highlights how completely unplugging allowed her team to grow and empowered her leadership. She emphasizes the importance of trust and a strong leadership team while stepping back. The conversation also touches on the unique challenges agency owners face, particularly during maternity leave, and the necessity of prioritizing self-care for better agency growth.
Taking a sabbatical allows agency owners to trust their leadership team, fostering autonomy that leads to team and agency growth.
Unplugging completely from work enables agency owners to gain clarity in their vision and prioritize mental health and well-being.
Deep dives
The Loneliness of Agency Ownership
Running an agency can often feel isolating, leaving owners to grapple with the challenges largely on their own. Many agency owners find themselves overwhelmed, working long hours without a clear work-life balance, which can lead to burnout and decreased productivity. The significance of collaboration and learning from peers is emphasized, as sharing knowledge within a community can foster better practices and enhanced growth. The idea that agency owners should think about stepping back instead of constantly pushing forward is proposed, highlighting the potential benefits of taking breaks for both personal well-being and business effectiveness.
Rethinking Maternity Leave
The discussion focuses on the transformative experience of taking a proper maternity leave, which deviates from the traditional expectation of being always available. An agency owner shares her journey through three maternity leaves and how the last one marked a significant change in her mindset. Instead of frantically trying to juggle responsibilities, she was mentored to completely disengage from work, trusting her team to handle operations in her absence. This shift led her to realize that by allowing her team to step up, they not only managed well but also grew as professionals, revealing the importance of leadership delegation.
Confidence Through Independence
Empowering a leadership team to make decisions without constant owner involvement can lead to unexpected growth for the agency. The experience of stepping away from the daily operations led to a newfound confidence among staff members, who realized they could effectively run the agency without needing approvals from the owner at every turn. This autonomy encouraged team members to develop their leadership skills and strengthen inter-departmental relationships, ultimately creating a more cohesive and agile team. The agent owner also discovered her role as a visionary rather than a micromanager, allowing for strategic growth and planning.
The Personal and Professional Benefits of Taking Time Off
The personal journey during the three-month sabbatical provided invaluable insights, enabling the agency owner to reassess her values and leadership style. By stepping away, she found clarity in her vision for the agency and prioritized the importance of mental space over daily tasks. This time off illuminated the necessity for agency owners to take breaks not just for their own health but for the benefit of their teams, fostering a culture of trust and support. As a result, she is now committed to regularly stepping away to empower her team and enjoy a sustainable work-life balance, inspiring other agency owners to consider similar practices.
This one is going to be hard for most agency owners to hear, but you need to take a sabbatical — or a vacation or any amount of time off where you completely unplug from the agency. No Slack, no email, no phone calls. Nothing.
Most of you just got really uncomfortable reading that statement, but it’s absolutely necessary if you want your agency to grow. In fact, not taking time off could be stifling agency growth more than you realize.
Every time you jump into a meeting with a client that your project manager or AE could be taking, or you need to sign off on a minor thing that your leadership team could handle, you’re making it harder for your team — and your agency — to grow.
Louise Oliver is going to share her story of how she was exactly like many of you, stressing over her maternity leave and avoiding deleting work apps off of her devices. And then she did it. She realized how much that time off helped her and her agency grow exponentially.
So, tune in and take the sabbatical.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
Don’t be an agency owner who can’t imagine being involved in everything
Taking time off completely unplugged shows your team they trust you
The importance of having a strong leadership team to back you up
The stages of grief of unplugging during a sabbatical
The day and night difference Louise experienced after returning to work
Taking a sabbatical will give you the freedom to finally do the work you want to be doing
Letting your leadership put out fires while you’re away is the key to their growth
How stepping aside can help your team find weak spots in systems and processes
If a sabbatical or vacation feels impossible, that’s a good sign to look at how your team is structured
How taking time off can help you on a personal level outside of the agency
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