Build a Better Agency Podcast
EP 478: Everything agency owners need to know about their account executives with Lori Highby
Dec 2, 2024
In this discussion, Lori Highby, an expert in agency operations and instructor for AE Bootcamps, dives into the pivotal role of account executives. She highlights the importance of clear communication and the need for agency owners to support AEs in achieving their goals. The conversation covers the challenges AEs face, the integration of AI in their roles, and the value of collaborative learning. Highby emphasizes that a strong focus on professional development and recognition fosters a thriving agency culture.
51:03
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Quick takeaways
- Account executives are integral to agency success by managing client relationships and driving growth, highlighting the need for support and clear expectations from agency owners.
- The importance of effective communication and continual professional development opportunities is emphasized to foster a motivated and competent account service team.
Deep dives
The Critical Role of Account Executives
Account executives, account managers, and account strategists play an essential role in agency operations as they serve as the primary contacts between clients and the agency. They are responsible for nurturing client relationships, ensuring client satisfaction, and identifying opportunities for growth and expansion in the client’s business. A strong account service team allows agency owners to step back from day-to-day operations, as effective account executives minimize the need for owner involvement. Their knowledge and ability to manage client expectations are vital for retaining clients and driving agency profitability.
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