In this discussion, Lori Highby, an expert in agency operations and instructor for AE Bootcamps, dives into the pivotal role of account executives. She highlights the importance of clear communication and the need for agency owners to support AEs in achieving their goals. The conversation covers the challenges AEs face, the integration of AI in their roles, and the value of collaborative learning. Highby emphasizes that a strong focus on professional development and recognition fosters a thriving agency culture.