Build a Better Agency Podcast
EP 483: How to get more involved in your agency finances in 2025 with Sandy Catour
Jan 6, 2025
Sandy Catour, an agency owner and accountant with over 20 years of experience, shares her insights on agency finances. She stresses the importance of agency leaders being deeply involved in financial discussions. Sandy discusses cash forecasting and emphasizes the need for transparency in financial reporting. She also highlights effective pricing strategies and the collaboration between creative and financial teams to ensure profitability. Transitioning these practices can lead to more informed decisions and stronger financial health for agencies in 2025.
56:57
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Quick takeaways
- Agency owners must establish and monitor financial KPIs to proactively track performance and make timely adjustments.
- Fostering a strong communication line between owners and accounting staff is essential for addressing financial concerns and strategizing effectively.
Deep dives
Importance of Financial KPIs
Establishing financial Key Performance Indicators (KPIs) is crucial for agencies to effectively monitor their progress toward set goals. Agency owners are encouraged to create a dashboard with specific metrics to track their financial performance, including the average gross income per full-time employee and utilization rates. By having these benchmarks established before the start of the fiscal year, agencies can quickly identify areas where they may be falling short and make necessary adjustments. This proactive approach helps set a clear pathway for achieving financial objectives throughout the year.
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