Sandy Catour, an agency owner and accountant with over 20 years of experience, shares her insights on agency finances. She stresses the importance of agency leaders being deeply involved in financial discussions. Sandy discusses cash forecasting and emphasizes the need for transparency in financial reporting. She also highlights effective pricing strategies and the collaboration between creative and financial teams to ensure profitability. Transitioning these practices can lead to more informed decisions and stronger financial health for agencies in 2025.