Build a Better Agency Podcast

EP 482: How extraordinary thinking leads to extraordinary agency growth with Tori Boats

Dec 30, 2024

Tori Boats, an expert in creative intelligence and exponential thinking, shares her insights on agency growth and personal fulfillment. She discusses how agencies can rekindle their creative spark despite challenges like burnout and economic instability. Tori emphasizes the importance of focusing on clients' needs and encourages a mindset shift towards innovative, even silly ideas. By fostering a collaborative culture and having a clear vision, she inspires agency leaders to transform their organizations for a fun and successful 2025.

56:24

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Episode guests

Tori Boats

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Episode notes

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Quick takeaways

Extraordinary thinking is crucial for agency growth, encouraging a shift from operational burdens to visionary goals that foster creativity.

Having a clear vision aligns personal values with business objectives, enhancing employee engagement and retention while driving organizational success.

Carving out time for daydreaming and exploring unconventional ideas promotes innovation, collaboration, and contributes to a dynamic work environment.

Deep dives

The Shift Towards Hyper-Focused Content

Quick, hyper-focused content is becoming increasingly valuable for agency owners seeking actionable advice. The podcast emphasizes the importance of utilizing platforms like YouTube for concise tips and tricks, providing quick inspiration that can easily be integrated into daily practices. This shift highlights the need for continual learning and adaptability in a fast-paced industry. By accessing bite-sized content, agency owners can implement best practices effectively and efficiently.

Intro

4min

From Business Success to Mentorship

4min

Rekindling Extraordinary Thinking

22min

Transforming Vision into Employee Engagement

4min

Visionary Leadership for Growth

12min

Cultivating Extraordinary Customer Generosity and Business Growth

2min

Transformative Thinking in Business: The Power of Passion and Vision

3min

Exploring New Possibilities to Serve Clients Better

4min

Agency growth and biz dev can feel like an uphill battle when we’re already so tired, overworked, and burnt out. But it doesn’t have to be hard or add anything extra on our already full to-do lists. In fact, it shouldn’t be difficult at all.

Tori Boats joined me this week to help close out the year on a high note and show us that setting our agencies up for exponential growth in 2025 doesn’t have to be tough — and it can even be fun.

If you’re feeling that end of the year slump, this episode should inspire you to rediscover that creative spark that motivated you to start an agency in the first place. No worrying about what’s profitable or competitive — just pure creative and visionary ideations that will give you the fresh thinking you need to start off 2025 on the right foot.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

In This Episode:

What gets in the way of the spark of agency ownership
Getting into an innovative and creative headspace
Translating a creative spark into sustainable agency growth
Centering your clients’ needs instead of yourself or the agency
Challenge yourself to come up with silly, unrealistic ideas
Infusing energy, excitement, excitement, and visionary ideas to agency employees
Having a vision is the key to getting unstuck
The 5 mistakes agency owners make that keep us stuck

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Build a Better Agency Podcast

EP 482: How extraordinary thinking leads to extraordinary agency growth with Tori Boats

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Shift Towards Hyper-Focused Content

Embracing Extraordinary Thinking

The Importance of Vision in Business Growth

Creating Space for Creativity and Play

Turning Personal Passion into Business Success

Remember Everything You Learn from Podcasts