Build a Better Agency Podcast EP 479: Embracing agency entrepreneurship to work on the business, not in the business with Michael E. Gerber
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Dec 9, 2024 Michael E. Gerber, a renowned business guru and author of 'The E-Myth Revisited,' shares invaluable insights for agency owners. He emphasizes the necessity of stepping away from daily operations to focus on strategic growth. Discussions center around the importance of systemic solutions, the concept of agency entrepreneurship, and the use of structured frameworks for scalability. Gerber advocates for transforming from technicians to visionaries, encouraging agency leaders to embrace their entrepreneurial spirit and create lasting impact.
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Working *On* the Business
- Agency owners often get stuck working in their business, not on it, hindering growth.
- Like Ray Kroc, focus on building the business, not flipping burgers.
Systemize Custom Work
- Even custom work needs systemization; create scripts for each process (positioning, marketing).
- This differentiates you, creating a unique product: your agency.
Eight Entrepreneurial Personalities
- Great entrepreneurs possess eight key personalities: dreamer, thinker, storyteller, leader, designer, builder, launcher, grower.
- These traits enable them to create and grow thriving businesses.
