3min chapter

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EP 479: Embracing agency entrepreneurship to work on the business, not in the business with Michael E. Gerber

Build a Better Agency Podcast

CHAPTER

Overcoming Customization Challenges in Creative Industries

This chapter explores the difficulties creative professionals encounter when shifting focus from day-to-day operations to strategic growth. Using a fast-food analogy, it underscores the importance of systemic solutions while accommodating unique client needs in the marketing industry.

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