25min chapter

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EP 479: Embracing agency entrepreneurship to work on the business, not in the business with Michael E. Gerber

Build a Better Agency Podcast

CHAPTER

Unlocking Agency Entrepreneurship

This chapter explores the concept of agency entrepreneurship, focusing on the importance of systematic positioning and differentiation in marketing. It outlines the eight entrepreneurial personalities that drive agency success and emphasizes the need for agency owners to transition from technicians to effective entrepreneurs. The discussion also highlights the value of structured systems in enhancing business scalability and attractiveness for future buyers.

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