11min chapter

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EP 479: Embracing agency entrepreneurship to work on the business, not in the business with Michael E. Gerber

Build a Better Agency Podcast

CHAPTER

Unlocking Entrepreneurial Potential

This chapter explores the 'dreaming room' concept, a structured eight-week program designed to foster entrepreneurial growth and economic development. Through the story of Ray Kroc and McDonald's, it highlights the shift from working in a business to optimizing its operations for transformative success.

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