Episode 495 Strategies for Unlocking Agency Growth with Drew McLellan
whatshot 11 snips
Mar 31, 2025
Drew McLellan dives deep into redefining agency growth, urging owners to look beyond mere headcount and gross billings. He emphasizes enhancing adjusted gross income by maximizing existing client relationships. Innovative team structures and leveraging global talent are discussed to boost efficiency and retention. The podcast highlights the value of nurturing client trust and internal education for improved relationships. Ultimately, true growth translates into better compensation for owners, focusing on holistic agency success.
37:35
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
volunteer_activism ADVICE
Rethinking Agency Growth
Rethink agency growth beyond traditional metrics like headcount and gross billings.
Focus on adjusted gross income (AGI), client retention, and team development.
insights INSIGHT
The Shrinking Agency
Agencies are getting smaller due to various factors, including economic downturns and the rise of global talent.
This shift requires a re-evaluation of traditional growth metrics.
volunteer_activism ADVICE
Growing AGI and Knowledge
Focus on continuous learning and knowledge sharing within your agency.
Grow your AGI by upselling existing clients and improving efficiency.
Get the Snipd Podcast app to discover more snips from this episode
Welcome to another episode of Build a Better Agency! In this solo cast, host Drew McLellan takes center stage to discuss a critical topic that every agency owner should consider—broadening the concept of growth beyond the traditional metrics like headcount and gross billings. As an agency leader, you’ll gain fresh perspectives on how to leverage different growth strategies that go beyond the surface level.
Drew delves into the importance of enhancing your agency's growth across various dimensions. He emphasizes the need for agencies to focus on increasing their adjusted gross income, not just through acquiring new clients but also by maximizing the potential of existing ones. Drew challenges agency owners to rethink efficiency, suggesting innovative ways to manage cost of goods and improve team structures through global talent pools and flexible work arrangements.
Listeners will also be encouraged to concentrate on retaining clients and top talent, creating a stable foundation for long-term success. Drew outlines how educating both your internal team and clients can lead to more robust relationships and, ultimately, increased agency profitability. A particularly noteworthy point is that true agency growth should translate into better compensation for owners, stressing the holistic value of growth.
Don’t miss this episode if you’re ready to explore comprehensive growth strategies that extend beyond just numbers. Drew's insights will provide you with actionable steps to transform your agency’s approach to growth, offering a renewed sense of purpose and direction in how you develop and sustain your business.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
Rethinking agency growth beyond headcount and gross billings
The significance of continual learning and teaching within the agency
Strategies for increasing adjusted gross income and profitability
The vital role of client and team member retention in agency success
Exploring flexible team structures and global talent for agency growth
Developing a comprehensive plan for agency owner compensation
Embracing new business opportunities through deeper client relationships
Build a Better Agency Podcast