CMO Confidential

Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |

May 7, 2024
Paul Roetzer, founder of the Marketing AI Institute, discusses the impact of AI on marketing agencies, the need for human oversight in AI-generated outputs, challenges in using large language models for customer interactions, and the emergence of AI-native agencies. He also shares insights on managing AI in marketing departments, selecting strategic partners, and practical tips for navigating AI integration in agencies.
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