

Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
May 7, 2024
Paul Roetzer, founder of the Marketing AI Institute, discusses the impact of AI on marketing agencies, the need for human oversight in AI-generated outputs, challenges in using large language models for customer interactions, and the emergence of AI-native agencies. He also shares insights on managing AI in marketing departments, selecting strategic partners, and practical tips for navigating AI integration in agencies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring the Role of AI in Marketing
01:45 • 7min
Challenges of Using Large Language Models in Customer Interactions
09:09 • 2min
AI Impact on Agency Business
10:49 • 8min
Advancements in AI Technology and Marketing Agencies
18:56 • 14min
Navigating AI Integration in Marketing Agencies
32:34 • 3min