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14min chapter
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
CMO Confidential
Advancements in AI Technology and Marketing Agencies
The chapter explores the potential advancements in AI technology, discussing the efficiency gains AI agents could bring to tasks like email sending. It highlights the impact of AI on marketing agencies, emphasizing the need for adaptation and readiness for integrating AI into infrastructure. The discussion covers managing AI within marketing departments, selecting strategic partners, and the challenges faced by small B2B companies in implementing AI strategies.
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