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7min chapter
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
CMO Confidential
Exploring the Role of AI in Marketing
This chapter delves into the impact of artificial intelligence on marketing strategies, technology stacks, and team structures, highlighting practical applications of AI tools like perplexity and Chad GPT. It discusses the progress and potential of generative AI in various industries, emphasizing the importance of human expertise in evaluating AI-generated outputs.
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