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8min chapter
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
CMO Confidential
AI Impact on Agency Business
Exploring how AI is reshaping the agency business, likened to an asteroid striking the industry. From challenges like pricing models and legal implications to the emergence of AI-native agencies and the potential for small agencies to thrive, the chapter delves into the evolving landscape driven by AI technology.
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