The Marketing Companion How to be an AI Forward Company
22 snips
May 5, 2025 Paul Roetzer, co-host of The Artificial Intelligence Podcast, shares his insights on the intersection of AI and humanity. He discusses the challenges small business owners face against AI-driven competitors and the importance of adapting to an AI-centric marketplace. The conversation highlights the necessity of critical thinking in the workplace and promotes a human-centered approach to AI in marketing. Roetzer also delves into recent developments in AI chatbots, emphasizing their evolving personalities and memory, while pondering the future emotional relationships with these technologies.
AI Snips
Chapters
Transcript
Episode notes
Feeling Left Behind in AI
- Many feel left behind in AI adoption despite using AI tools regularly.
- Most businesses are still augmenting, not transforming their operations with AI.
Most Are Not Ahead in AI
- Most people, even those feeling behind, are actually in the top 1% using AI daily.
- Widespread AI expertise is still scarce, making early adopters advantaged.
Adopt an AI Forward Approach
- Think "AI forward" not "AI first" to prioritize human benefit.
- Always ask if there's a smarter, AI-enabled way to do any task.