Social Media Marketing Podcast

Adopting AI for Business: Where to Begin

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Jun 6, 2024

AI expert, Paul Roetzer, discusses practical implications of adopting AI in business, including not-so-obvious use cases of generative AI, analyzing sales pages with AI tools, legal and ethical considerations, navigating the AI adoption curve in business, and the rapid evolution of artificial intelligence.

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ANECDOTE

Paul's AI Origin Story

Paul Roetzer's interest in AI began in 2011 when IBM Watson won Jeopardy.
He initially saw AI's potential for predicting marketing strategies and budgets.

ANECDOTE

Conference Growth

Paul Roetzer's AI conference grew from 200 attendees in 2022 to an expected 1500-2000 in 2024.
ChatGPT's launch significantly boosted his business, leading to its first profitable month in March 2023.

INSIGHT

AI in Knowledge Work

AI is predicted to assist at least 80% of knowledge work within the next one to two years.
This integration will enhance capabilities and automate tasks, impacting job responsibilities.

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