Decoding AI for Marketing The Next 90 Days of Your AI Rollout
Apr 15, 2025
Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, discusses essential strategies for AI adoption in marketing. He highlights the varied levels of AI integration among organizations and shares insights on effective resource allocation. The conversation delves into how companies like Cleveland Clinic and Moderna leverage AI, and the shifting landscape of advertising agencies necessitating innovation. Roetzer also emphasizes the importance of experimentation with AI tools and understanding data distribution to stay competitive in the evolving market.
AI Snips
Chapters
Transcript
Episode notes
Pilot Group Approach for AI
- Start AI adoption with a pilot group who receives training on priority use cases.
- Avoid handing out AI licenses broadly without education and focused use case application.
Leading Companies' AI Examples
- Cleveland Clinic and Moderna prioritize AI education and licensing for successful AI use.
- Tomorrow.io punches above its weight by making AI part of its marketing culture with a small team.
Focus on Deep Expertise
- Empower your team to experiment with a few core AI platforms and tools deeply.
- Assign roles and select 1-2 tools per function for focused mastery and transformation.