Decoding AI for Marketing
Greg Stuart, Rex Briggs
Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.
Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.
DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.
DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
Episodes
Mentioned books
Sep 23, 2025 • 51min
The Growth of Commerce Media (and What AI’s Got to Do With It)
Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is growing beyond retail and how AI allows that scale, as well as the complexities marketers face when handling diverse product catalogs across multiple retail platforms. For Further Reading: The Future of Commerce Media Isn’t Retail. It's EverywhereCommerce Media Has Entered a New EraCommerce media evolves as AI, offsite, and new vertices reshape the landscape
Listen on your favorite podcast app: https://pod.link/1715735755
Sep 9, 2025 • 37min
Adobe AI and Keeping Your Brand Safe
Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, leads innovation in AI for marketers. She discusses the hesitance many marketers feel towards adopting AI, especially concerns about job security and costs. Hannah introduces Adobe Firefly, a tool that offers ethically sourced generative AI to ensure brand safety while fostering creativity. She emphasizes the necessity of collaboration for compliance in marketing and explores how AI transforms creative processes, ultimately enhancing productivity and strategic focus.
Aug 26, 2025 • 44min
Have You Automated Enough?
Wade Foster, CEO and co-founder of Zapier, shares insights on practical AI workflows for marketers. He emphasizes that the future of marketing lies in integrating automation into existing systems rather than pursuing flashy AI agents. Wade discusses how organizations can accelerate lead management and achieve tailored engagement through advanced automation. He also highlights innovative applications, such as using AI to improve customer feedback loops, and the importance of customization in standard marketing practices to resonate with audiences.
Aug 12, 2025 • 44min
Entering the Age of Supermarketers
Sandeep Menon, cofounder of Auxia, is at the forefront of revolutionizing marketing with AI. He discusses how AI is enabling marketers to take on multiple roles, enhancing personalization and strategic decision-making. Sandeep explores the necessity of first-party data and the importance of explainable AI in creating effective marketing strategies. He also addresses the limitations of current chatbot technology and the challenges of integrating AI into traditional marketing models, advocating for a shift towards adaptable, user-centric approaches.
4 snips
Jul 29, 2025 • 43min
How AI Aids Your Go-To-Market Strategy
Paul Yacoubian, founder and CEO of Copy.ai, shares insights on revolutionizing go-to-market strategies with AI. He highlights how standardized content creation can streamline marketing processes and enhance efficiency in large organizations. The conversation delves into the importance of integrating AI tools into existing workflows for better customer experiences. Paul also discusses overcoming complexities in brand voice and data management, emphasizing the need for a dynamic approach that prioritizes clarity and customer insights in marketing efforts.
Jul 1, 2025 • 43min
The Challenges of AI Marketing in Heavily-Regulated Industries
Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors. For Further Reading:Marketing AI Implementation ChecklistMore from SteveThe AI Conundrum
Listen on your favorite podcast app: https://pod.link/1715735755
5 snips
Jun 10, 2025 • 44min
Marketing Will Be Upended Sooner Than You Think
Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, emphasizes the urgent need for marketers to embrace AI or face obsolescence. He discusses his bold move away from corporate life to focus on AI-driven marketing strategies. The conversation highlights the urgent pressures CMOs face due to cost-cutting and the necessity for real-time analytics. Vikrant explores how traditional marketing methods clash with AI, urging a reallocation of resources for growth and the transformational potential of AI in optimizing workflows and enhancing employee engagement.
May 27, 2025 • 42min
AI Is Upending Media Planning and Buying
Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better. For Further Reading:Learn more about MINT.ai: https://www.mint.ai/Building Effective Agents (Anthropic): https://www.anthropic.com/engineering/building-effective-agents
Listen on your favorite podcast app: https://pod.link/1715735755
May 13, 2025 • 35min
Why AI Isn’t Enough for a Winning Marketing Strategy
Doug McColgin, Director of Marketing Strategy at UScellular, shares his insights on maximizing AI in marketing. He argues that AI alone won't guarantee success as competition intensifies. Instead, McColgin emphasizes using creative applications of AI to stand out and discusses his organization's experiments with foundational frameworks like Jobs-to-be-Done and the Theory of Constraints. These frameworks can guide smarter AI adoption by focusing on identifying customer needs rather than solely on product features.
Apr 29, 2025 • 40min
AI Adoption and Experiments with Microsoft’s Jen Kattula
Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI. For Further Reading:More about the AI Agents Hackathon from Microsoft: https://microsoft.github.io/AI_Agents_Hackathon/Navigating AI and Marketing: https://www.youtube.com/watch?v=_oKvEZCW_V03 Ways Marketers Can Accelerate Their Creativity with AI: https://www.adweek.com/sponsored/3-ways-marketers-can-accelerate-their-creativity-with-generative-ai/
Listen on your favorite podcast app: https://pod.link/1715735755
