Decoding AI for Marketing
Greg Stuart, Rex Briggs
Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.
Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.
DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.
DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
Episodes
Mentioned books
Aug 12, 2025 • 44min
Entering the Age of Supermarketers
Sandeep Menon, cofounder of Auxia, is at the forefront of revolutionizing marketing with AI. He discusses how AI is enabling marketers to take on multiple roles, enhancing personalization and strategic decision-making. Sandeep explores the necessity of first-party data and the importance of explainable AI in creating effective marketing strategies. He also addresses the limitations of current chatbot technology and the challenges of integrating AI into traditional marketing models, advocating for a shift towards adaptable, user-centric approaches.
4 snips
Jul 29, 2025 • 43min
How AI Aids Your Go-To-Market Strategy
Paul Yacoubian, founder and CEO of Copy.ai, shares insights on revolutionizing go-to-market strategies with AI. He highlights how standardized content creation can streamline marketing processes and enhance efficiency in large organizations. The conversation delves into the importance of integrating AI tools into existing workflows for better customer experiences. Paul also discusses overcoming complexities in brand voice and data management, emphasizing the need for a dynamic approach that prioritizes clarity and customer insights in marketing efforts.
Jul 1, 2025 • 43min
The Challenges of AI Marketing in Heavily-Regulated Industries
Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors. For Further Reading:Marketing AI Implementation ChecklistMore from SteveThe AI Conundrum
Listen on your favorite podcast app: https://pod.link/1715735755
5 snips
Jun 10, 2025 • 44min
Marketing Will Be Upended Sooner Than You Think
Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, emphasizes the urgent need for marketers to embrace AI or face obsolescence. He discusses his bold move away from corporate life to focus on AI-driven marketing strategies. The conversation highlights the urgent pressures CMOs face due to cost-cutting and the necessity for real-time analytics. Vikrant explores how traditional marketing methods clash with AI, urging a reallocation of resources for growth and the transformational potential of AI in optimizing workflows and enhancing employee engagement.
May 27, 2025 • 42min
AI Is Upending Media Planning and Buying
Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better. For Further Reading:Learn more about MINT.ai: https://www.mint.ai/Building Effective Agents (Anthropic): https://www.anthropic.com/engineering/building-effective-agents
Listen on your favorite podcast app: https://pod.link/1715735755
May 13, 2025 • 35min
Why AI Isn’t Enough for a Winning Marketing Strategy
Doug McColgin, Director of Marketing Strategy at UScellular, shares his insights on maximizing AI in marketing. He argues that AI alone won't guarantee success as competition intensifies. Instead, McColgin emphasizes using creative applications of AI to stand out and discusses his organization's experiments with foundational frameworks like Jobs-to-be-Done and the Theory of Constraints. These frameworks can guide smarter AI adoption by focusing on identifying customer needs rather than solely on product features.
Apr 29, 2025 • 40min
AI Adoption and Experiments with Microsoft’s Jen Kattula
Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI. For Further Reading:More about the AI Agents Hackathon from Microsoft: https://microsoft.github.io/AI_Agents_Hackathon/Navigating AI and Marketing: https://www.youtube.com/watch?v=_oKvEZCW_V03 Ways Marketers Can Accelerate Their Creativity with AI: https://www.adweek.com/sponsored/3-ways-marketers-can-accelerate-their-creativity-with-generative-ai/
Listen on your favorite podcast app: https://pod.link/1715735755
Apr 15, 2025 • 42min
The Next 90 Days of Your AI Rollout
Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, discusses essential strategies for AI adoption in marketing. He highlights the varied levels of AI integration among organizations and shares insights on effective resource allocation. The conversation delves into how companies like Cleveland Clinic and Moderna leverage AI, and the shifting landscape of advertising agencies necessitating innovation. Roetzer also emphasizes the importance of experimentation with AI tools and understanding data distribution to stay competitive in the evolving market.
Mar 18, 2025 • 38min
AI is Changing the Consumer Journey, According to Google and BCG Research
Sadie Thoma, Director of US B2B Marketing at Google, and Derek Rodenhausen, Managing Director at Boston Consulting Group, explore how AI is reshaping the consumer journey. They discuss the rise of integrated behaviors like streaming and shopping, revealing insights from their research that emphasize the need for marketers to adapt strategies. The conversation highlights how the blending of traditional marketing funnels with AI is essential for effective engagement and dynamic consumer experiences.
Mar 4, 2025 • 36min
How US Bank and Supergood Made an AI-Driven Campaign
Michael Lacorazza, CMO of U.S. Bank, and Mike Barrett, co-founder of SuperGood, delve into the groundbreaking 'The Power of Us' campaign that fuses AI with marketing. They discuss how AI optimizes audience analysis, streamlines creative processes, and enhances campaign performance. The duo also addresses the evolving role of consultants in the age of AI while emphasizing the importance of human insight in navigating complex data. Plus, they tackle intriguing topics like AI hallucination and the potential impact of AGI on communication.
