Decoding AI for Marketing

Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, discusses essential strategies for AI adoption in marketing. He highlights the varied levels of AI integration among organizations and shares insights on effective resource allocation. The conversation delves into how companies like Cleveland Clinic and Moderna leverage AI, and the shifting landscape of advertising agencies necessitating innovation. Roetzer also emphasizes the importance of experimentation with AI tools and understanding data distribution to stay competitive in the evolving market.

Sadie Thoma, Director of US B2B Marketing at Google, and Derek Rodenhausen, Managing Director at Boston Consulting Group, explore how AI is reshaping the consumer journey. They discuss the rise of integrated behaviors like streaming and shopping, revealing insights from their research that emphasize the need for marketers to adapt strategies. The conversation highlights how the blending of traditional marketing funnels with AI is essential for effective engagement and dynamic consumer experiences.

Michael Lacorazza, CMO of U.S. Bank, and Mike Barrett, co-founder of SuperGood, delve into the groundbreaking 'The Power of Us' campaign that fuses AI with marketing. They discuss how AI optimizes audience analysis, streamlines creative processes, and enhances campaign performance. The duo also addresses the evolving role of consultants in the age of AI while emphasizing the importance of human insight in navigating complex data. Plus, they tackle intriguing topics like AI hallucination and the potential impact of AGI on communication.

Shiv Singh, co-founder of AI Trailblazers and author of Marketing with AI For Dummies, shares his expertise in the dynamic intersection of AI and marketing. He discusses the current adoption spectrum of AI in marketing and offers practical tips for newcomers. Shiv also predicts the marketing landscape in 2025, addressing potential job displacements and the emergence of essential ‘super skills’. The podcast highlights case studies, including Coca-Cola’s innovative campaigns, and delves into the ethical implications and human roles in AI development.

Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners. For Further Reading:Abhay Parasnis showcases Typeface on CNN “De-coded” w/Host Anna StewartAdobe Alum takes AI-enables marketing beyond the promptTransition from solo acts to a complete symphony with AIAbhay Parasnis Keynote at VivaTech 2024 Listen on your favorite podcast app: https://pod.link/1715735755

Shelly Palmer, a professor at Syracuse University and CEO of The Palmer Group, shares his insights on AI marketing trends from CES. He discusses the balance between overhyped and underappreciated technologies, emphasizing superautomation and content creation. Palmer predicts significant evolutions in AI marketing by 2025, explores the challenges and innovations of smart glasses, and highlights the importance of personal data privacy. He also underscores the necessity for marketers to adapt to these emerging technologies and sustain a culture of innovation.

Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next. For Further Reading: Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=inAI at Kantar: AI at KantarKantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summitA webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors Listen on your favorite podcast app: https://pod.link/1715735755

Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers. For Further Reading: Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickinessCustomer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer Listen on your favorite podcast app: https://pod.link/1715735755

Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like. For Further Reading: Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek): https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/ Listen on your favorite podcast app: https://pod.link/1715735755

Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. For Further Reading: Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phdIs Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-nextOmar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAIhttps://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H Listen on your favorite podcast app: https://pod.link/1715735755