Decoding AI for Marketing

Adam Brotman, co-founder and co-CEO of Forum3, an AI lab, has a rich background in guiding brands toward tech integration. He shares insights on building AI-driven tools for businesses, especially the Spok product tailored for SMBs. Brotman discusses lessons from Starbucks' mobile pay journey and how companies can evolve into AI-first organizations. He emphasizes the critical need for digital transformation, collaboration, and embracing AI to enhance marketing strategies and job security in an increasingly automated landscape.

Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Anyword is an AI writing platform made for enterprise marketing teams, and Makover explains the technology and use cases behind it. For Further Reading:https://www.linkedin.com/in/yaniv-makover-a8590b3/https://medium.com/authority-magazine/yaniv-makover-of-anyword-how-ai-is-disrupting-our-industry-and-what-we-can-do-about-it-167bc80e00e6https://homebusinessmag.com/businesses/ai/why-small-businesses-disloyal-single-ai-platform/https://www.youtube.com/watch?v=QyUUzFv824Y Listen on your favorite podcast app: https://pod.link/1715735755

Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. For Further Reading:Joshua Browder LinkedInAge 27, Built a $230M AI Lawyer Business'Multimodal is the most unappreciated AI breakthrough' says DoNotPay CEO Joshua BrowderWould you let a robot lawyer defend you?  Listen on your favorite podcast app: https://pod.link/1715735755

Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. For Further Reading:Buy The AI ConundrumMMA Global's Decoding AI for Marketers training Listen on your favorite podcast app: https://pod.link/1715735755

Jonathan Nelson, CEO of Omnicom Digital, discusses picking winning technologies for marketing. He partners with major players in AI like OpenAI and Microsoft. The podcast explores AI in marketing, performance metrics, industry collaborations, and the evolution of marketers and agencies in the age of AI.

Jocelyn Goldfein, MD at Zetta, discusses AI opportunities in marketing. Topics include RAG, GPT-4, AI evolution, and integration in marketing tools like Adobe and HubSpot. Exploring AI advancements, challenges in VC forecasting, and industries revolutionized by AI technology.

CEO of Pictory discusses revolutionizing video content creation with AI. Topics include repurposing content into videos, AI in marketing, challenges in entrepreneurship, and marketing insights. An entertaining and informative discussion for anyone interested in AI and marketing.

Wesley ter Haar, Founder of MediaMonks, discusses cutting-edge AI use cases in marketing like consumer proxies, personalization scaling, and workflow streamlining. The podcast explores the power of AI for real-time data analysis, creating digital twins of consumers, and how AI is reshaping workflows within organizations.

Amit Shah, CEO of Instalily.ai, discusses the upcoming age of AI agents reshaping marketing. Topics include the transformative potential of AI agents, challenges in deploying them, data security in sharing, integrating liberal arts in coding, and the future of marketing with autonomous agents.

Marty Kihn, Senior VP of Strategy at Salesforce, discusses the impact of AI on their business, focusing on Customer Data Platforms and AI models. They explore the evolution of CDPs, NLP with Transformers, decision-making models in AI, and AI's role in enhancing marketing strategies like customer relationships and operational efficiency. The future of AI includes virtual agents and career growth in understanding AI's technicalities.