Decoding AI for Marketing

Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers. For Further Reading: Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickinessCustomer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer Listen on your favorite podcast app: https://pod.link/1715735755

Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like. For Further Reading: Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek): https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/ Listen on your favorite podcast app: https://pod.link/1715735755

Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. For Further Reading: Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phdIs Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-nextOmar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAIhttps://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H Listen on your favorite podcast app: https://pod.link/1715735755

Adam Brotman, co-founder and co-CEO of Forum3, an AI lab, has a rich background in guiding brands toward tech integration. He shares insights on building AI-driven tools for businesses, especially the Spok product tailored for SMBs. Brotman discusses lessons from Starbucks' mobile pay journey and how companies can evolve into AI-first organizations. He emphasizes the critical need for digital transformation, collaboration, and embracing AI to enhance marketing strategies and job security in an increasingly automated landscape.

Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Anyword is an AI writing platform made for enterprise marketing teams, and Makover explains the technology and use cases behind it. For Further Reading:https://www.linkedin.com/in/yaniv-makover-a8590b3/https://medium.com/authority-magazine/yaniv-makover-of-anyword-how-ai-is-disrupting-our-industry-and-what-we-can-do-about-it-167bc80e00e6https://homebusinessmag.com/businesses/ai/why-small-businesses-disloyal-single-ai-platform/https://www.youtube.com/watch?v=QyUUzFv824Y Listen on your favorite podcast app: https://pod.link/1715735755

Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. For Further Reading:Joshua Browder LinkedInAge 27, Built a $230M AI Lawyer Business'Multimodal is the most unappreciated AI breakthrough' says DoNotPay CEO Joshua BrowderWould you let a robot lawyer defend you?  Listen on your favorite podcast app: https://pod.link/1715735755

Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. For Further Reading:Buy The AI ConundrumMMA Global's Decoding AI for Marketers training Listen on your favorite podcast app: https://pod.link/1715735755

Jonathan Nelson, CEO of Omnicom Digital, discusses picking winning technologies for marketing. He partners with major players in AI like OpenAI and Microsoft. The podcast explores AI in marketing, performance metrics, industry collaborations, and the evolution of marketers and agencies in the age of AI.

Jocelyn Goldfein, MD at Zetta, discusses AI opportunities in marketing. Topics include RAG, GPT-4, AI evolution, and integration in marketing tools like Adobe and HubSpot. Exploring AI advancements, challenges in VC forecasting, and industries revolutionized by AI technology.

CEO of Pictory discusses revolutionizing video content creation with AI. Topics include repurposing content into videos, AI in marketing, challenges in entrepreneurship, and marketing insights. An entertaining and informative discussion for anyone interested in AI and marketing.