Decoding AI for Marketing Why AI Isn’t Enough for a Winning Marketing Strategy
May 13, 2025
Doug McColgin, Director of Marketing Strategy at UScellular, shares his insights on maximizing AI in marketing. He argues that AI alone won't guarantee success as competition intensifies. Instead, McColgin emphasizes using creative applications of AI to stand out and discusses his organization's experiments with foundational frameworks like Jobs-to-be-Done and the Theory of Constraints. These frameworks can guide smarter AI adoption by focusing on identifying customer needs rather than solely on product features.
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Jobs-to-be-Done AI Insight
- Customers buy products to complete jobs, not for incremental product features.
- AI should be applied to improve how products serve these jobs for true productivity gains.
Encourage AI Experimentation
- Encourage employees to experiment with AI tools like ChatGPT daily.
- Use experimentation to discover valuable automations and build AI familiarity in your team.
Automating Reports with AI
- Doug automated a weekly subscriber report with ChatGPT, reducing 1.5 hours of work to 30 seconds.
- This automation unlocked his imagination for more AI possibilities beyond coding expertise.
