#4732

Mentioned in 9 episodes

Jobs to Be Done

Book • 2024

Jessica Wattman

This book provides a practical methodology for companies to innovate by focusing on the jobs customers want to accomplish.

It outlines a roadmap that includes establishing objectives, building a Jobs Atlas, generating ideas, and experimenting with solutions.

The authors emphasize understanding customer needs beyond product features to drive successful innovation.

Mentioned by

Lenny Rachitsky

Katelyn Bourgoin

Yadin Porter de León

Mentioned in 9 episodes

Mentioned by

Lenny Rachitsky

as an example of how different products solve different customer needs.

Lenny Rachitsky: How This Ex-Airbnb Product Manager Created A Top Newsletter On Substack

Mentioned by

Katelyn Bourgoin

when discussing the Jobs to be Done framework.

Advanced Messaging Strategy: Making Your Product a Must Have

Mentioned by

Jen Bryan

as a resource for understanding customer journey and knowing your customer.

Building generative AI for pitch decks with Tome CEO Keith Peiris | E1727

Mentioned by

Michael Manzur

while discussing the value proposition and how it can solve customers' problems.

How Influencers Drive Sales Pipeline | Michael Manzur - 1935

Mentioned by

Yadin Porter de León

in reference to the Jobs to be Done framework.

The key to getting the best customer stories

Martin Pattera

erwähnt Tony Alviks Bücher "What Customers Really Want" und "Jobs to Be Done" als Referenz für den Job-to-be-done Ansatz.

215 - Der Prozess zur Innovation: Warum echte Innovation kein Zufall ist – sondern ein methodischer Prozess | Martin Pattera

Mentioned as the foundational idea about thinking as a way that customers are.

Mentioned by

Teresa Torres

as the original source for jobs to be done, but she actually read Tony Olick's book instead.

Go to the Source

Mentioned by

Rex Briggs

as one of two theories he is a big fan of.

Why AI Isn’t Enough for a Winning Marketing Strategy

Mentioned by

Stephen Wunker

as a book about framing the problem and the question.

The Octopus Approach to AI

Mentioned by

Amy Jo Kim

as

Tony Ulwick

's new book, where he shares his experience helping companies innovate.

Tony Ulwick outcome-driven innovation and jobs-to-be-done

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