#4312

Mentioned in 6 episodes

Jobs to Be Done

Book • 2024

Jessica Wattman

This book provides a practical methodology for companies to innovate by focusing on the jobs customers want to accomplish.

It outlines a roadmap that includes establishing objectives, building a Jobs Atlas, generating ideas, and experimenting with solutions.

The authors emphasize understanding customer needs beyond product features to drive successful innovation.

Mentioned by

Lenny Rachitsky

Katelyn Bourgoin

Mentioned in 6 episodes

Mentioned by

Lenny Rachitsky

as an example of how different products solve different customer needs.

Lenny Rachitsky: How This Ex-Airbnb Product Manager Created A Top Newsletter On Substack

Mentioned by

Katelyn Bourgoin

when discussing the Jobs to be Done framework.

Advanced Messaging Strategy: Making Your Product a Must Have

Mentioned by

Jen Bryan

as a resource for understanding customer journey and knowing your customer.

Building generative AI for pitch decks with Tome CEO Keith Peiris | E1727

Martin Pattera

erwähnt Tony Alviks Bücher "What Customers Really Want" und "Jobs to Be Done" als Referenz für den Job-to-be-done Ansatz.

215 - Der Prozess zur Innovation: Warum echte Innovation kein Zufall ist – sondern ein methodischer Prozess | Martin Pattera

Mentioned as the foundational idea about thinking as a way that customers are.

Mentioned by

Rex Briggs

as one of two theories he is a big fan of.

Why AI Isn’t Enough for a Winning Marketing Strategy

Mentioned by

Amy Jo Kim

as

Tony Ulwick

's new book, where he shares his experience helping companies innovate.

Tony Ulwick outcome-driven innovation and jobs-to-be-done

Mentioned by

Teresa Torres

as the original source for jobs to be done, but she actually read Tony Olick's book instead.

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