#4689
Mentioned in 6 episodes
Jobs to Be Done
Book • 2024
This book provides a practical methodology for companies to innovate by focusing on the jobs customers want to accomplish.
It outlines a roadmap that includes establishing objectives, building a Jobs Atlas, generating ideas, and experimenting with solutions.
The authors emphasize understanding customer needs beyond product features to drive successful innovation.
It outlines a roadmap that includes establishing objectives, building a Jobs Atlas, generating ideas, and experimenting with solutions.
The authors emphasize understanding customer needs beyond product features to drive successful innovation.
Mentioned by
Mentioned in 6 episodes
Mentioned by 
Lenny Rachitsky as an example of how different products solve different customer needs.
Lenny Rachitsky as an example of how different products solve different customer needs.
319 snips
Lenny Rachitsky: How This Ex-Airbnb Product Manager Created A Top Newsletter On Substack
Martin Pattera erwähnt Tony Alviks Bücher "What Customers Really Want" und "Jobs to Be Done" als Referenz für den Job-to-be-done Ansatz.
215 - Der Prozess zur Innovation: Warum echte Innovation kein Zufall ist – sondern ein methodischer Prozess | Martin Pattera
Mentioned as the foundational idea about thinking as a way that customers are.
Make it easy.
Mentioned by Amy Jo Kim as Tony Ulwick 's new book, where he shares his experience helping companies innovate.
Tony Ulwick outcome-driven innovation and jobs-to-be-done
Mentioned by 
Teresa Torres as the original source for jobs to be done, but she actually read Tony Olick's book instead.
Teresa Torres as the original source for jobs to be done, but she actually read Tony Olick's book instead.
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