#4396
Mentioned in 7 episodes

Jobs to Be Done

Book • 2024
This book provides a practical methodology for companies to innovate by focusing on the jobs customers want to accomplish.

It outlines a roadmap that includes establishing objectives, building a Jobs Atlas, generating ideas, and experimenting with solutions.

The authors emphasize understanding customer needs beyond product features to drive successful innovation.

Mentioned by

Mentioned in 7 episodes

Mentioned by
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Lenny Rachitsky
as an example of how different products solve different customer needs.
345 snips
Lenny Rachitsky: How This Ex-Airbnb Product Manager Created A Top Newsletter On Substack
Mentioned by
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Katelyn Bourgoin
when discussing the Jobs to be Done framework.
96 snips
Advanced Messaging Strategy: Making Your Product a Must Have
Mentioned by
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Jen Bryan
as a resource for understanding customer journey and knowing your customer.
13 snips
Building generative AI for pitch decks with Tome CEO Keith Peiris | E1727
Mentioned by
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Yadin Porter de León
in reference to the Jobs to be Done framework.
The key to getting the best customer stories
Mentioned as the foundational idea about thinking as a way that customers are.
Make it easy.
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Martin Pattera
erwähnt Tony Alviks Bücher "What Customers Really Want" und "Jobs to Be Done" als Referenz für den Job-to-be-done Ansatz.
215 - Der Prozess zur Innovation: Warum echte Innovation kein Zufall ist – sondern ein methodischer Prozess | Martin Pattera
Mentioned by
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Rex Briggs
as one of two theories he is a big fan of.
Why AI Isn’t Enough for a Winning Marketing Strategy
Mentioned by
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Amy Jo Kim
as
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Tony Ulwick
's new book, where he shares his experience helping companies innovate.
Tony Ulwick outcome-driven innovation and jobs-to-be-done
Mentioned by
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Teresa Torres
as the original source for jobs to be done, but she actually read Tony Olick's book instead.
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