Michael Manzur

Michael Manzur, Founder and CEO of Flood Me Social, explores the power of influencer marketing in sales strategies. He emphasizes that salespeople should embrace the role of influencers to build genuine communities, not just audiences. Michael reveals common pitfalls companies face, such as misalignment of objectives and focusing on vanity metrics instead of genuine sales results. He shares practical tips for aligning influencer efforts with business goals and showcases a successful CarMax campaign highlighting measurable outcomes that converted leads into real results.