Yadin Porter de León
Director of Customer Stories and thought leadership at Heroku (part of Salesforce) with experience building ABM programs across companies and engaging C-suite leaders using podcasts, events, and thought leadership to create proof points and trust.
Best podcasts with Yadin Porter de León
Ranked by the Snipd community
8 snips
Dec 3, 2025 • 25min
Don’t Get Blacklisted by the C-Suite: Start Small and Come with Value (with Yadin Porter de León from Heroku) | Ep. 230
Yadin Porter de León, Director of Customer Stories at Heroku, dives into effective strategies for engaging C-suite leaders. He emphasizes starting small by leveraging existing executive relationships and creating impactful proof points through web stories and webinars. Yadin highlights the importance of tailoring outreach via LinkedIn for warm introductions and discusses how podcasts can foster initial conversations. He also warns against mistakes that can lead to getting blacklisted, stressing the value of personalized engagement in building lasting trust.
6 snips
Aug 12, 2025 • 18min
The key to getting the best customer stories
Yadin Porter de León, Director of Customer Advocacy at Heroku, dives into the art of gathering impactful customer stories. He reveals how listening to customers can enhance trust and accelerate deals. With insights on transforming surveys into powerful advocacy tools, Yadin discusses the critical ingredients for engaging content and emphasizes the importance of effective questioning. He also shares Heroku’s innovative self-service portal for accessing customer quotes, making storytelling a scalable and strategic asset in marketing.
