Yadin Porter de León
Director of Customer Advocacy and Thought Leadership at Heroku, part of Salesforce. Focuses on building scalable, trust-driven customer evidence programs.
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Aug 12, 2025 • 18min
The key to getting the best customer stories
Yadin Porter de León, Director of Customer Advocacy at Heroku, dives into the art of gathering impactful customer stories. He reveals how listening to customers can enhance trust and accelerate deals. With insights on transforming surveys into powerful advocacy tools, Yadin discusses the critical ingredients for engaging content and emphasizes the importance of effective questioning. He also shares Heroku’s innovative self-service portal for accessing customer quotes, making storytelling a scalable and strategic asset in marketing.
