This book provides a practical methodology for companies to innovate by focusing on the jobs customers want to accomplish. It outlines a roadmap that includes establishing objectives, building a Jobs Atlas, generating ideas, and experimenting with solutions. The authors emphasize understanding customer needs beyond product features to drive successful innovation.
In 'The Creative Act: A Way of Being,' Rick Rubin shares his insights on creativity, gathered from his extensive career in the music industry. The book is not limited to musicians but is designed for anyone interested in creative processes. Rubin discusses the concept of 'Source,' a metaphysical idea representing the infinite and constant flow of creative ideas and inspiration. He advocates for a way of being that incorporates creativity into all aspects of life, emphasizing the importance of awareness, noticing, and practicing mindfulness. The book is structured around 78 areas of thought on creativity, making it a versatile and inspiring read that can be revisited multiple times for new insights.
Lenny writes one of the top five business newsletters on Substack — which has amassed over 500,000 subscribers. He hosts a podcast that makes him more money than he made in corporate America. And he’s built a raving X audience of over 188,000.
No training. No ego. And to top it all off, he writes in one of the most oversaturated markets on the Internet: product management.
How does he do it?
After his first Substack post went viral, “What Seven Years at Airbnb Taught Me About Building a Business”, Lenny saw the positive impact that his ideas had on his readers. He became obsessed with adding value. His motto?
“There’s always room for better content.”
In an age of cheap, viral-hungry clickbait, Lenny’s quality bar is through the stratosphere. He spends hours researching and revising. He takes ten, twenty, thirty passes on every piece he writes. He’s hyper-focused on adding value. And his audience loves it. His commitment to quality catapults his content above the noise.
In this episode, you’ll see inside Lenny’s process. He opens up about creating high-signal content; following what energizes him; balancing storytelling with practicality; protecting his writing schedule; and above all, rising above the noise.
Twitter: https://twitter.com/lennysan
Website: https://www.lennyrachitsky.com
Newsletter: https://www.lennysnewsletter.com
Podcast: https://www.lennyspodcast.com
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Website: https://writeofpassage.school/how-i-write/
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
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How I Write 
