How I Write Lenny Rachitsky: How This Ex-Airbnb Product Manager Created A Top Newsletter On Substack
319 snips
Oct 25, 2023 
Lenny Rachitsky, an ex-Airbnb product manager, now runs a top Substack newsletter with over 500,000 subscribers. He shares his journey into content creation, stressing the value of prioritizing audience needs over ego. Lenny discusses his rigorous writing process, which involves extensive research and multiple drafts. He also delves into finding inspiration in busy workspaces, managing distractions, and cultivating niche writing expertise. His motto? "There’s always room for better content," and he exemplifies this with his commitment to delivering quality.
AI Snips
Chapters
Books
Transcript
Episode notes
Prioritize Content Over Design
- Focus on writing great content, not design or platform.
- Optimize content creation, not peripheral tasks.
Room for Better Content
- Even in crowded niches, high-quality content stands out.
- Most online content is mediocre, creating opportunity for excellence.
Time and "Jobs to Be Done"
- Invest significant time in each piece of content.
- Consider the "jobs to be done" framework to understand audience needs.
