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Building generative AI for pitch decks with Tome CEO Keith Peiris | E1727

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Apr 24, 2023

Keith Peiris, CEO of Tome, showcases his AI-powered storytelling tool for creating pitch decks, emphasizing its seamless integration of AI models. He dives into the rapid evolution of AI technology and the challenge of maintaining ethical standards in its application. Jen Bryan, co-founder of Velocity Growth, shares insights on launching successful paid advertising campaigns, emphasizing audience targeting and the impact of recent privacy changes. Together, they explore the future of presentations and the business strategies that can lead startups to success.

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ANECDOTE

Tome's AI Pivot

Keith Peiris, Tome CEO, was initially building presentation software.
After adding AI, Tome's user base exploded from thousands to over 3 million.

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ADVICE

Creating Presentations with Tome

Use Tome to create presentations by describing the desired content.
Edit the AI-generated text and adjust image sizes for customization.

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ADVICE

Document to Presentation

Tome can convert existing documents into presentations, summarizing and structuring content.
This feature improved significantly with GPT-4's larger context window.

Get the Snipd Podcast app to discover more snips from this episode

Transforming Narratives with Tome

02:20 • 5min

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Revolutionizing Presentations with AI

07:09 • 5min

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Harnessing AI for Pitch Deck Creation

11:53 • 11min

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Navigating Data Security and Generative AI Innovations

23:13 • 3min

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The Evolution of Corporate Communication and AI

25:47 • 9min

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Navigating Financial Safeguards and AI Advancements for Founders

34:20 • 3min

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Navigating the Risks of Generative AI and Critical Thinking

36:55 • 5min

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Navigating Digital Origins and Team Dynamics

41:26 • 6min

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Navigating Effective Advertising Strategies

47:46 • 7min

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Maximizing Audience Engagement and Marketing Strategies

54:49 • 5min

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#551

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Tribe

On Homecoming and Belonging

Sebastian Junger

In 'Tribe: On Homecoming and Belonging', Sebastian Junger delves into the human desire for community and belonging. Drawing from history, psychology, and anthropology, Junger examines why many individuals, including combat veterans, often feel a stronger sense of belonging in tribal or wartime environments than in modern society. He argues that the lack of community in affluent societies can lead to feelings of isolation and depression, while disasters and wars can paradoxically bring people together and foster a sense of unity. The book challenges the notion that modern society is superior to tribal societies, highlighting the benefits of egalitarianism and community found in the latter. Junger also discusses how the absence of these communal bonds can affect veterans returning from war and suggests that societal changes could help reintegrate them and improve overall societal well-being.

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This book provides a practical methodology for companies to innovate by focusing on the jobs customers want to accomplish. It outlines a roadmap that includes establishing objectives, building a Jobs Atlas, generating ideas, and experimenting with solutions. The authors emphasize understanding customer needs beyond product features to drive successful innovation.

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Contagious

Why Things Catch On

Jonah Berger

In 'Contagious: Why Things Catch On,' Jonah Berger explains that the popularity of products, ideas, and behaviors is driven by six key principles: social currency, triggers, emotion, public visibility, practical value, and stories. Berger argues that word of mouth, rather than traditional advertising, is the primary force behind making things popular. He provides case studies, real-world examples, and research findings to support these principles, which can be applied to various fields including marketing, social causes, and political campaigns. The book emphasizes that contagious content can spread through everyday conversations rather than relying on socially influential individuals.

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Influence

The Psychology of Persuasion

Robert Cialdini

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

#9528

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Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Ann Handley

In 'Everybody Writes,' Ann Handley provides expert guidance and insight into the process and strategy of content creation, production, and publishing. The book is designed to help anyone creating or publishing online content, whether for a big brand or as a solo operator. It includes practical, how-to advice, updated frameworks, and new examples to help refine and inspire content marketing. The book covers topics such as attracting and retaining customers with stellar online communication, choosing words with empathy, and crafting credible content. It also includes specific approaches to the top types of content that marketers write and emphasizes the importance of developing a unique brand voice and telling original stories.

Tome CEO Keith Peiris joins Jason to demo Tome’s AI-powered text-to-presentation platform (10:25). They discuss concerns about the pace of AI and the prevalence of 10x engineers (35:55), before Velocity Growth’s Jen Bryan breaks down how to get started with paid ads (47:19).

(0:00) Jason kicks off the show

(2:013) Tome CEO Keith Peiris joins Jason

(5:27) Creating a pitch deck with Tome

(8:48) Microsoft for Startups Founders Hub - Apply in 5 minutes for six figures in discounts at http://aka.ms/thisweekinstartups

(10:25) Tome Demo

(23:10) Clumio - Start a free backup, or sign up for a demo at https://clumio.com/twist

(24:28) Datasets and What the future holds

(28:18) Integrating AI elements into Tome's platform

(29:51) Deploying capital responsibly

(31:53) Acquiring talent

(34:36) Mercury - Apply in minutes and get up to $5M in FDIC insurance at https://mercury.com

(35:55) Concerns about the pace of AI

(44:12) The prevalence of the 10x engineer

(47:19) Velocity Growth's Jen Bryan on getting started with paid advertising

(48:29) What is advertising?

(50:15) Problem / Solution fit

(53:12) See competitor ads

(54:44) Building custom audiences

FOLLOW Keith: https://twitter.com/keithpeiris

FOLLOW Jen: https://twitter.com/JenBryan_

FOLLOW Jason: https://linktr.ee/calacanis

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