#18121
Mentioned in 2 episodes
Everybody Writes
Your New and Improved Go-To Guide to Creating Ridiculously Good Content
Book • 2022
In 'Everybody Writes,' Ann Handley provides expert guidance and insight into the process and strategy of content creation, production, and publishing.
The book is designed to help anyone creating or publishing online content, whether for a big brand or as a solo operator.
It includes practical, how-to advice, updated frameworks, and new examples to help refine and inspire content marketing.
The book covers topics such as attracting and retaining customers with stellar online communication, choosing words with empathy, and crafting credible content.
It also includes specific approaches to the top types of content that marketers write and emphasizes the importance of developing a unique brand voice and telling original stories.
The book is designed to help anyone creating or publishing online content, whether for a big brand or as a solo operator.
It includes practical, how-to advice, updated frameworks, and new examples to help refine and inspire content marketing.
The book covers topics such as attracting and retaining customers with stellar online communication, choosing words with empathy, and crafting credible content.
It also includes specific approaches to the top types of content that marketers write and emphasizes the importance of developing a unique brand voice and telling original stories.
Mentioned by
Mentioned in 2 episodes
Mentioned by Sean Callahan as a book he is planning to read, emphasizing the importance of company-wide support for content marketing.
027 The Big Data-Driven Business by Russell Glass and Sean Callahan
