Creator Science #94: Ann Handley – How to make your voice a differentiator in your work
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Mar 8, 2022 In this engaging discussion, Ann Handley, a bestselling author and digital marketing pioneer, delves into how to develop a unique voice in writing. She shares her journey from childhood inspirations to her passion for storytelling. Ann emphasizes the importance of humor and authenticity, and introduces her unique metric for measuring newsletter success. Listeners will learn about utilizing the inverted pyramid in writing, the art of crafting connections, and practical exercises to hone their personal style, making it an essential listen for aspiring creators.
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Neighborhood Newsletter
- Ann Handley's love for reading as a child sparked her interest in writing.
- At eight, she created a neighborhood newsletter, photocopying it on her dad's company machine.
Early Writing Aspirations
- Ann didn't initially distinguish between writing mediums, wanting to write "all the things".
- She pursued journalism in college, believing it was the only way to earn money as a writer.
A Terrible News Reporter
- Ann's focus on stories and people made her a "terrible news reporter".
- Covering a house fire, she wrote about the owners' damaged German books, missing the assigned news angle.
