Creator Science

#94: Ann Handley – How to make your voice a differentiator in your work

Mar 8, 2022

In this engaging discussion, Ann Handley, a bestselling author and digital marketing pioneer, delves into how to develop a unique voice in writing. She shares her journey from childhood inspirations to her passion for storytelling. Ann emphasizes the importance of humor and authenticity, and introduces her unique metric for measuring newsletter success. Listeners will learn about utilizing the inverted pyramid in writing, the art of crafting connections, and practical exercises to hone their personal style, making it an essential listen for aspiring creators.

56:48

Creator website

Episode guests

Ann Handley

AI Chapters

Episode notes

Intro

2min

Finding Your Unique Voice

9min

Mastering the Inverted Pyramid: Prioritizing Information in Writing

4min

Crafting Connection in Writing

25min

Finding Your Unique Voice in Communication

6min

Embracing Your Unique Voice in Creative Work

5min

Ann Handley is a writer, digital marketing pioneer, and author of the Wall Street Journal bestsellers Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She is a LinkedIn Influencer with more than 420,000 followers on Twitter. She is consistently named one of the most influential marketers on social media.

In this episode, we’re exploring how Ann got into writing, how Ann thinks about the audience she is writing to, her unique metric for measuring the success of her newsletter, and how you can find and hone your own unique voice.

Learn more about Ann Handley

Subscribe to Total ANNARCHY

Read Ann Handley's How To Newsletter PDF

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Follow Creative Elements on Instagram

Full transcript and show notes

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