In this engaging discussion, Ann Handley, a bestselling author and digital marketing pioneer, delves into how to develop a unique voice in writing. She shares her journey from childhood inspirations to her passion for storytelling. Ann emphasizes the importance of humor and authenticity, and introduces her unique metric for measuring newsletter success. Listeners will learn about utilizing the inverted pyramid in writing, the art of crafting connections, and practical exercises to hone their personal style, making it an essential listen for aspiring creators.
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question_answer ANECDOTE
Neighborhood Newsletter
Ann Handley's love for reading as a child sparked her interest in writing.
At eight, she created a neighborhood newsletter, photocopying it on her dad's company machine.
question_answer ANECDOTE
Early Writing Aspirations
Ann didn't initially distinguish between writing mediums, wanting to write "all the things".
She pursued journalism in college, believing it was the only way to earn money as a writer.
question_answer ANECDOTE
A Terrible News Reporter
Ann's focus on stories and people made her a "terrible news reporter".
Covering a house fire, she wrote about the owners' damaged German books, missing the assigned news angle.
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How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Ann Handley
Content Rules is a detailed guide for businesses and individuals on how to develop a successful content marketing strategy. The book, part of the New Rules of Social Media series, outlines eleven essential rules for creating compelling content, such as embracing a publisher mindset, understanding audience needs, and adapting content for different platforms. It provides practical advice, case studies, and how-to sections on blogging, video, podcasting, and other content formats, emphasizing the importance of authenticity, engagement, and consistency in content creation.
Everybody Writes
Your New and Improved Go-To Guide to Creating Ridiculously Good Content
Ann Handley
In 'Everybody Writes,' Ann Handley provides expert guidance and insight into the process and strategy of content creation, production, and publishing. The book is designed to help anyone creating or publishing online content, whether for a big brand or as a solo operator. It includes practical, how-to advice, updated frameworks, and new examples to help refine and inspire content marketing. The book covers topics such as attracting and retaining customers with stellar online communication, choosing words with empathy, and crafting credible content. It also includes specific approaches to the top types of content that marketers write and emphasizes the importance of developing a unique brand voice and telling original stories.
Ann Handley is a writer, digital marketing pioneer, and author of the Wall Street Journal bestsellers Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She is a LinkedIn Influencer with more than 420,000 followers on Twitter. She is consistently named one of the most influential marketers on social media.
In this episode, we’re exploring how Ann got into writing, how Ann thinks about the audience she is writing to, her unique metric for measuring the success of her newsletter, and how you can find and hone your own unique voice.
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