#9031
Mentioned in 3 episodes
Content rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Book • 2010
Content Rules is a detailed guide for businesses and individuals on how to develop a successful content marketing strategy.
The book, part of the New Rules of Social Media series, outlines eleven essential rules for creating compelling content, such as embracing a publisher mindset, understanding audience needs, and adapting content for different platforms.
It provides practical advice, case studies, and how-to sections on blogging, video, podcasting, and other content formats, emphasizing the importance of authenticity, engagement, and consistency in content creation.
The book, part of the New Rules of Social Media series, outlines eleven essential rules for creating compelling content, such as embracing a publisher mindset, understanding audience needs, and adapting content for different platforms.
It provides practical advice, case studies, and how-to sections on blogging, video, podcasting, and other content formats, emphasizing the importance of authenticity, engagement, and consistency in content creation.
Mentioned by
Mentioned in 3 episodes
Mentioned by 
Michael Stelzner as the author of Content Rules, in which she interviewed 
Marcus Sheridan .
Michael Stelzner as the author of Content Rules, in which she interviewed Marcus Sheridan .
70 snips
Is Search Dying and Does Content Really Matter Looking Ahead
Mentioned by Ann Handley as her first book, the content of which she presented at a conference in 2009.
40 snips
“Is this ANNything?” Ann Handley Returns to Work Out New Drafts
