Content Rules - Book Summary

In 'Everybody Writes,' Ann Handley provides expert guidance and insight into the process and strategy of content creation, production, and publishing. The book is designed to help anyone creating or publishing online content, whether for a big brand or as a solo operator. It includes practical, how-to advice, updated frameworks, and new examples to help refine and inspire content marketing. The book covers topics such as attracting and retaining customers with stellar online communication, choosing words with empathy, and crafting credible content. It also includes specific approaches to the top types of content that marketers write and emphasizes the importance of developing a unique brand voice and telling original stories.

Content Rules is a detailed guide for businesses and individuals on how to develop a successful content marketing strategy. The book, part of the New Rules of Social Media series, outlines eleven essential rules for creating compelling content, such as embracing a publisher mindset, understanding audience needs, and adapting content for different platforms. It provides practical advice, case studies, and how-to sections on blogging, video, podcasting, and other content formats, emphasizing the importance of authenticity, engagement, and consistency in content creation.