Sean Callahan

Sean Callahan, co-author of 'The Big Data Driven Business' and content marketing manager at LinkedIn, shares insights on leveraging big data for marketing success. He discusses how even small businesses can harness data to understand customer behavior and enhance engagement. The conversation shifts from traditional sales techniques to the impact of digital marketing on the buyer's journey. Additionally, Callahan emphasizes the need for marketing teams to blend creativity with technical skills and highlights continuous learning as a key to thriving in a data-driven world.