Ann Handley is a writer, digital marketing pioneer, and author of the Wall Street Journal bestsellers Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She is a LinkedIn Influencer with more than 420,000 followers on Twitter. She is consistently named one of the most influential marketers on social media.In this episode, we’re exploring how Ann got into writing, how Ann thinks about the audience she is writing to, her unique metric for measuring the success of her newsletter, and how you can find and hone your own unique voice.Learn more about Ann HandleySubscribe to Total ANNARCHYRead Ann Handley's How To Newsletter PDFFollow Jay on TwitterFollow Creative Elements on InstagramFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #153: Tina Roth Eisenberg***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Best-selling author and content marketing pioneer, Ann Handley, shares her process of becoming a world-class storyteller by noticing everyday moments. She discusses dissecting a signature story, connecting with the audience on a personal level, and the impact of infusing personal touch in storytelling. The podcast emphasizes the value of quality over quantity in content creation and the importance of becoming a notice to create powerful work.

Ann Handley, a WSJ bestselling author and dynamic speaker in marketing, joins Jay Acunzo to explore the creative process. They discuss their collaborative storytelling on social media, emphasizing the joy of spontaneity in writing. The duo shares insights into crafting relatable narratives and the challenges of modern marketing tactics. They also highlight the significance of immersive storytelling and documenting everyday moments to enhance creativity. Their dialogue is a refreshing peek into the iterative nature of writing and engagement.

Drew Davis, a content strategy expert, and Ann Handley, a digital marketing pioneer, join industry veterans Katie Brinkley, Mark Schaefer, Rob LaLacheur, and Brian Piper. They dive into how AI reshapes creativity in content marketing and discuss the balance between personal and business branding. The experts challenge outdated marketing metrics, advocating for user engagement over mere traffic. They also explore how to empower teams amid budget constraints and the importance of authenticity in a tech-driven landscape. Expect insights and actionable tips for marketers!

Ann Handley, a bestselling author and a pioneer in content marketing, shares her insights on the art of storytelling. She emphasizes the power of noticing everyday moments to create meaningful content. Ann delves into her morning routine and idea capture system, showcasing how personal experiences fuel creativity. The discussion also highlights the importance of authenticity in storytelling, especially in an age of automation, urging marketers to focus on emotional connections rather than generic content.