Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ann Handley! AI and Creativity!đź§ How Ann Handley Uses AI...| Ep. 386

10 snips
Aug 1, 2025
Ann Handley, Chief Content Officer and bestselling author, dives into the nuances of AI's impact on creativity and writing. She discusses the pitfalls of early AI adoption and the importance of maintaining a human touch in marketing. Ann warns against content becoming dull due to over-reliance on AI and shares her thoughts on the rise of clichéd trigger words. Additionally, she introduces her 30-minute daily reading challenge as a means to rewire our brains and combat distractions. It's a compelling discussion about balancing technology with authentic expression!
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INSIGHT

Humans Becoming Robot-like

  • Ann Handley fears humans becoming robotic more than robots becoming human.
  • Creativity requires human messiness that AI may diminish if relied on too early.
ADVICE

Delay AI Use Early On

  • Don't use AI too early in your creative process.
  • Allow frustration and original thought to develop before AI assists to preserve creativity.
ADVICE

Use AI to Save Time Wisely

  • Use AI to save time on non-creative tasks like reminders.
  • Spend the time saved to create meaningful, heartfelt content that connects humans.
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