How Stories Happen “How do we all sign our work?” | Ann Handley, Author & Keynote Speaker
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May 27, 2024 Best-selling author and content marketing pioneer, Ann Handley, shares her process of becoming a world-class storyteller by noticing everyday moments. She discusses dissecting a signature story, connecting with the audience on a personal level, and the impact of infusing personal touch in storytelling. The podcast emphasizes the value of quality over quantity in content creation and the importance of becoming a notice to create powerful work.
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Use Training Wheels Then Fly
- Use frameworks and training wheels when starting your writing practice but aim to move beyond them.
- Master the rules, then experiment freely to find your unique voice and flow.
Ann as a Squirrel Collector
- Ann Handley compares herself to a squirrel, constantly searching for entertaining and useful moments during her day.
- She collects these moments like squirrels collect nuts, storing them in a handwritten notebook for future storytelling.
E.B. White Book Story
- Ann received a signed first edition of E.B. White's letters, a prized book touched by her literary hero.
- She weaves this personal story into a lesson about signing our work and making content uniquely ours.