

How Stories Happen with Jay Acunzo
Jay Acunzo
Learn to package and communicate your expertise to resonate. Every episode, hear from exceptional entrepreneurs and marketers as they share and analyze real work, from signature stories to powerful premises—and the process they used to find, develop, and market their memorable messages. You'll walk away ready to build your business on the impact of your ideas, not the volume of your marketing. Don't market more. Matter more. Hosted by Jay Acunzo.
Episodes
Mentioned books

19 snips
Aug 19, 2025 • 32min
Jessica Abel: Author of my favorite book on storytelling ever
Jessica Abel, author of 'Out on the Wire,' shares her journey through storytelling and creative entrepreneurship. She unpacks the challenges of balancing art with financial sustainability, revealing the burnout she faced while writing her book. Topics include the misconceptions creatives confront, the significance of structure in storytelling, and the need for 'idea aeration' in the creative process. Jessica advocates for prioritizing resonance over reach in business, emphasizing that it's more important to be a favorite than the best.

8 snips
Aug 13, 2025 • 21min
Why some people earn passionate fans and others don't
Discover why traditional marketing tactics can fail in connecting with audiences. Explore the importance of genuine storytelling and emotional resonance over aggressive outreach. Learn how to create authentic connections through empathy, using examples like 'Bluey,' and the significance of inspiring engagement in communication. Uncover the idea that instead of just chasing attention, one should focus on becoming a sought-after favorite in their field.

8 snips
Aug 5, 2025 • 33min
Tom Webster: podcasting's top researcher on how to tell the story of numbers
Tom Webster, a partner at Sounds Profitable and a key figure in the podcasting industry for nearly three decades, shares his insights on blending emotional storytelling with data-driven communication. He challenges the notion of choosing between data and storytelling, emphasizing how to craft compelling narratives with statistics. Tom also discusses the role of video in podcast growth and the importance of understanding qualitative insights for better audience engagement. His advice is grounded in real-world applications, making data not just informative, but also captivating.

32 snips
Jul 24, 2025 • 32min
Mark Schaefer: How to create urgency in an audience through your stories
Mark Schaefer, a globally-touring keynote speaker and marketing expert, shares his insights on creating urgency through storytelling. He explores how to convey essential ideas that resonate with audiences who might not initially care. The discussion highlights innovative storytelling techniques and the importance of authenticity. Mark also reveals how constraints can boost creativity and the power of keen observation in enriching narratives. With a compelling personal story from South by Southwest, he encourages deeper connections through impactful storytelling.

24 snips
Jul 15, 2025 • 30min
Erin Halper: What consultants who share content need to realize
Join Erin Halper, founder of The Upside, as she shares insights on the power of storytelling for independent consultants. She discusses the delicate balance between vulnerability and professionalism in sharing personal narratives. Erin reveals how authentic connections and personal anecdotes can transform client relationships, emphasizing that everyone has a version of her signature story. Listeners will learn important storytelling techniques that create emotional impact and resonate deeply with audiences.

37 snips
Jun 27, 2025 • 31min
Six-Way Stories: a method for you to become a stronger storyteller
Discover the innovative 'six-way stories' method for crafting compelling narratives. The discussion breaks down the systematic approach to storytelling, emphasizing character identification and structure. Learn how to build a story step by step, culminating in impactful insights. This is more than just learning to tell stories; it's about transforming into a confident storyteller. The process encourages clarity and helps your voice stand out in a crowded space.

70 snips
Jun 4, 2025 • 23min
How to resonate with experienced pros (stop being tricked by the internet)
Discover how to resonate with seasoned professionals by steering away from shallow online tactics. Learn why deep storytelling and authentic connections matter more than viral trends. Explore the challenges of creating meaningful content that engages experienced audiences effectively. Find out why personal interactions and strategic outreach can outperform traditional social media marketing. Gain insights on aligning your messaging with the needs of discerning buyers to transform your approach and attract better clients.

51 snips
May 29, 2025 • 39min
Steve Pratt: Storytelling lessons from the MTV of Canada and #1-ranked podcasts
Steve Pratt, cofounder of Pacific Content and author of 'Earn It: Unconventional Strategies for Brave Marketers,' shares his expertise in storytelling and marketing. He discusses the significance of avoiding shortcuts in narrative creation, emphasizing the value of authenticity, especially in an era dominated by AI. The conversation dives into niche storytelling, highlighting how focusing on specific audiences can build vibrant communities. Pratt also breaks down the importance of compelling beginnings and memorable endings to captivate listeners.

69 snips
May 21, 2025 • 43min
BEST OF HSH: Andrew Davis on figuring out your story
In this episode, Andrew Davis, a dynamic business speaker and author with experience in over 35 countries, delves into the nuances of storytelling. He shares how he crafts compelling narratives that engage audiences across various industries. Davis highlights the emotional connection in storytelling, emphasizing that it's not just about sharing facts but creating resonating experiences. He reveals the importance of research and audience feedback in refining stories to maximize impact, proving that masterful storytelling can drive both business growth and customer satisfaction.

25 snips
May 7, 2025 • 16min
Make me care: Lessons from Roy Kent and Seth Godin
Explore the art of making people care about your message. Delve into a powerful moment with Roy Kent from 'Ted Lasso' that highlights the necessity of emotional intelligence in communication. Discover how to navigate uncomfortable questions while remaining composed, drawing from memorable interactions with a renowned author. Unpack the essential role of storytelling in effective communication, revealing that true engagement goes beyond mere words. Learn to resonate on a deeper level, turning listeners into advocates.