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How Stories Happen

Latest episodes

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Jan 10, 2025 • 45min

“Great stories are ownable” | Ron Tite, keynote speaker and agency exec

Ron Tite, a keynote speaker and agency executive with a background in comedy, dives into the art of storytelling. He emphasizes the importance of personal ownership in narratives, showing how minor details make stories relatable. His humorous experience with the Westin Grand hotel highlights the power of social media in enhancing customer service. Ron also discusses the nuances of public speaking, including crafting relatable stories through pacing and audience engagement. His infectious energy inspires listeners to embrace their unique stories and humor in communication.
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Dec 27, 2024 • 23min

Whisper

Discover the concept of 'quiet power' as a guide for the new year through heartfelt holiday stories. Dive into the enchanting, wordless magic of 'The Snowman,' evoking nostalgia and soothing narration. Explore the importance of meaningful storytelling amidst today’s digital noise, and reflect on how our communication has shifted from hopeful sharing to frantic attention-seeking. Ultimately, embrace the power of whispering and genuine connections, prioritizing introspection over noise as you prepare for the future.
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Dec 23, 2024 • 42min

"Specific moments make it feel real" | Natalie Taylor, B2B marketing leader

In this conversation, Natalie Taylor, head of marketing at Capsule, shares insights on the art of storytelling in B2B marketing. She emphasizes how specific details make narratives relatable and engaging. Highlighting a humorous pizza restaurant story, she illustrates the power of slowing down to let stories breathe. By crafting moments that resonate, marketers can cultivate genuine connections with their audience. Tune in to explore how personal anecdotes can transform communication strategies and foster authenticity.
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Dec 16, 2024 • 40min

"The personal is more universal than we think it is" | Sarah Stockdale, CEO of Growclass

Sarah Stockdale, CEO of Growclass, empowers mid-career marketers, especially from underrepresented backgrounds. In a heartfelt conversation, she shares how personal challenges shape storytelling. They explore the balance of public personas and private vulnerabilities, emphasizing that authenticity resonates universally. Parenthood shifts creativity, making room for unfinished ideas. Stockdale also critiques the myth of self-made success, highlighting the vital role of community support and collaboration in achieving true excellence.
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Dec 9, 2024 • 38min

“Now is the time to double down on your story” I Shez Mehra, creative entrepreneur and DJ

Shez Mehra, a creative entrepreneur and DJ known for leading The 194 Group and partnering with Raina Music, dives into the transformative power of sound in storytelling. He shares his journey from DJing to crafting emotional connections through brand narratives. Explorations include how music affects crowd dynamics, personal anecdotes showcasing sound's impact, and his belief that authentic storytelling is crucial for B2B success. Shez emphasizes the need for emotional depth in narratives, making a strong case for how sound can elevate brand experiences.
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7 snips
Dec 2, 2024 • 18min

The 2 questions (and a quote) that helped me most in 2024

Reflecting on personal growth post-pandemic, the speaker shares two transformative questions that can shift your perspective for the better. Embracing public speaking is highlighted as a pathway to connect deeply with others and foster professional development. The power of unique storytelling is emphasized, encouraging listeners to celebrate their individual narratives. A thought-provoking quote from a master serves as a reminder of the importance of clarity and self-belief in both communication and personal journeys.
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5 snips
Nov 25, 2024 • 42min

"Your brain is a straight line machine" I Melanie Deziel, author and speaker

In this engaging conversation, Melanie Deziel, a former branded content editor at The New York Times and co-founder of Creator Kitchen, discusses the essence of signature stories—narratives you’d claim ownership of. She shares her journey of emotional story evolution and the internal battle against imposter syndrome. The discussion also touches on navigating the intersection of storytelling and journalistic integrity, the value of personal narratives, and how marketers can thrive under pressure through compelling storytelling.
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19 snips
Nov 4, 2024 • 24min

A repeatable system for stronger ideas and stories

Explore the art of storytelling as a mastered skill rather than a gifted trait. Discover a unique technique that involves openly sharing your thoughts to refine your ideas. Delve into the challenges faced by online creators in engaging their audiences. Learn how curiosity and insightful questioning can unlock creativity, leading to more original storytelling. This episode encourages a practical approach to enhance communication and storytelling for anyone eager to connect more meaningfully.
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Oct 28, 2024 • 44min

Designing a New Signature Talk Beat by Beat with Justin Moore (Founder of Creator Wizard, Author of Sponsor Magnet)

Justin Moore, founder of Creator Wizard and author of the upcoming book Sponsor Magnet, crafts a signature talk aimed at engaging wider audiences. He delves into the contrast between keynotes and breakout sessions, emphasizing the need for a 'higher-order idea' to drive action. The conversation highlights the art of creating impactful speeches and the importance of collaboration in monetizing creative work. Also discussed are strategies for engaging pitches and the role of storytelling in boosting credibility. A fascinating glimpse into the process of persuasive communication!
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34 snips
Oct 21, 2024 • 43min

Seth Godin Dissects a Signature Story

Seth Godin, a renowned storyteller and bestselling author, dives deep into the art of storytelling and its power in business. He shares a captivating 'super-story' about recumbent bikes, discussing its evolution and how it shapes perceptions in communities. Seth highlights the importance of pedagogy and posture for storytellers, emphasizing how authenticity and strategic thinking enhance narratives. With a lively exchange of tales, Seth and his host reveal how personal connections and status affect storytelling in the digital age.

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