How Stories Happen with Jay Acunzo Erin Halper: What consultants who share content need to realize
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Jul 15, 2025 Join Erin Halper, founder of The Upside, as she shares insights on the power of storytelling for independent consultants. She discusses the delicate balance between vulnerability and professionalism in sharing personal narratives. Erin reveals how authentic connections and personal anecdotes can transform client relationships, emphasizing that everyone has a version of her signature story. Listeners will learn important storytelling techniques that create emotional impact and resonate deeply with audiences.
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Be Human in Business
- Build your business by being human, not by using automated, impersonal tactics.
- People buy from you because they like and relate to you personally, not just for your services.
Unlearn Corporate Speak
- Unlearn corporate training that encourages robotic, formal communication.
- Show up as yourself because in your consultancy, you are the key differentiator.
Embrace Vulnerability
- Share more than just your work expertise; reveal aspects of your life and personality.
- Vulnerability and personal stories help clients connect and see you as a human being.