In 'Entrepreneurial You', Dorie Clark provides a blueprint for professionals to increase their impact, diversify their revenue streams, and shape their careers. The book is divided into three sections: building your brand, monetizing your expertise, and extending your reach and impact online. Clark shares practical advice, real-world examples, and stories from various entrepreneurs, including her own experiences, to help readers create multiple income streams and achieve financial independence.
In 'Reinventing You', branding expert Dorie Clark provides a comprehensive guide for professionals looking to advance in their current roles, change jobs, or transition to new fields. The book offers practical advice on identifying transferable skills, building a personal brand, and crafting a narrative that explains career transitions. Clark uses personal stories, interviews, and examples from well-known figures like Mark Zuckerberg, Al Gore, Tim Ferriss, and Seth Godin to illustrate how to think big about professional goals, take control of one's career, and build a reputation that opens doors. The book emphasizes the importance of differentiating oneself, embracing unique strengths, and maintaining a consistent narrative throughout the career journey.
In 'Stand Out', Dorie Clark provides a practical and accessible guide for becoming a thought leader. The book emphasizes the importance of identifying and developing a unique idea, building an expert niche, and creating a community around your vision. Clark draws on interviews with over fifty thought leaders across various fields, including business, genomics, and urban planning, to illustrate how anyone can achieve success through hard work and the right strategies. The book offers step-by-step advice on leveraging existing networks, communicating your message, and inspiring others to embrace your vision, making it an essential resource for those seeking to make a significant impact in their careers and beyond.
In *The Long Game*, Dorie Clark argues for the importance of long-term thinking in achieving lasting success. The book addresses the relentless pressure in modern culture that pushes individuals toward short-term gains and instant gratification. Clark provides unique principles, frameworks, and vivid stories from her own career and other professionals to help readers apply long-term strategies to their specific situations. The book emphasizes the power of small, consistent actions over time, strategic patience, and the importance of reorienting oneself to see the big picture. It offers practical advice on goal setting, networking, and leveraging time efficiently to transform personal and professional lives[1][3][4].
In 'Emotional Intelligence,' Daniel Goleman presents a compelling argument that emotional intelligence (EI) is crucial for success, happiness, and virtue. Drawing on research in psychology and neuroscience, Goleman explains how EI, which includes self-awareness, self-discipline, and empathy, shapes our destiny. The book details five key skills of emotional intelligence: self-awareness, managing emotions, motivation, recognizing emotions in others, and social skills. Goleman shows how these skills can be nurtured and strengthened throughout adulthood, benefiting our health, relationships, and work performance[2][3][4].
This episode is a total blast and tour de force from one of the world's foremost business communicators, Dorie Clark! Dorie is a Wall Street Journal bestselling author, a contributor to the Harvard Business Review, a communication coach and mentor for world-class leaders, and a keynote speaker who has consulted with or spoken for Google, Microsoft, Morgan Stanley, Yale University, and the World Bank.
In this episode, you'll hear a signature story Dorie uses in support of her premise and her book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World. Together, we dissect what makes the story work, as well as discuss:
- How to source and develop stories for your work
- The formula thinkers like Dorie and Malcolm Gladwell use to turn expertise into powerful ideas
- The 3 components of being recognized for your expertise
...and more.
Dorie is an exceptional communicator who has shared her ideas all over the world. You're in for a treat!
Learn more about Dorie and buy her incredible books at dorieclark.com.
***
ABOUT ME, JAY ACUNZO:
I help my clients package and communicate their expertise to differentiate & resonate, so it’s easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you’ll build your business on the impact of your ideas, not the volume of your marketing.
Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.
Subscribe to my free newsletter at jayacunzo.com
Work with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services
Book me to speak to your group: jayacunzo.com/keynotes
Connect with me on social: LinkedIn, Instagram, Bluesky
***
ENJOY THE SHOW? PLEASE SAY THANKS:
Leave a review on Apple Podcasts
Leave a rating on Spotify
How Stories Happen with Jay Acunzo 
