This episode is a total blast and tour de force from one of the world's foremost business communicators, Dorie Clark! Dorie is a Wall Street Journal bestselling author, a contributor to the Harvard Business Review, a communication coach and mentor for world-class leaders, and a keynote speaker who has consulted with or spoken for Google, Microsoft, Morgan Stanley, Yale University, and the World Bank.
In this episode, you'll hear a signature story Dorie uses in support of her premise and her book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World. Together, we dissect what makes the story work, as well as discuss:
- How to source and develop stories for your work
- The formula thinkers like Dorie and Malcolm Gladwell use to turn expertise into powerful ideas
- The 3 components of being recognized for your expertise
...and more.
Dorie is an exceptional communicator who has shared her ideas all over the world. You're in for a treat!
Learn more about Dorie and buy her incredible books at dorieclark.com.
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ABOUT ME, JAY ACUNZO:
I help my clients package and communicate their expertise to differentiate & resonate, so it’s easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you’ll build your business on the impact of your ideas, not the volume of your marketing.
Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.
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