How Stories Happen with Jay Acunzo Justin Moore: How he altered his storytelling to resonate with more people
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Apr 18, 2025 
Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, dives into the evolution of storytelling for creators. He discusses the shift from mere information-sharing to emotionally resonant narratives that captivate audiences. Justin shares valuable insights on adapting storytelling techniques and the importance of real-time feedback in honing public speaking skills. His focus on connecting with diverse creators highlights the necessity of unlearning old habits while embracing authenticity in communication.
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Chaotic Keynote Success
- Justin Moore shared a keynote where everything went wrong including wrong introduction and malfunctioning slides.
- Despite the chaos, thorough preparation allowed him to perform well without slides initially.
Prepare Talks Thoroughly
- Never be too unprepared for a talk; being prepared means having the right stories and structure.
- Rehearsing helps the talk become a craft, distinct from spontaneous conversation.
Leaders Make Arguments
- Leaders differentiate by making the case for change, not just doles out expertise.
- Making the argument invites agreement and downstream engagement like following or buying.
