How Stories Happen with Jay Acunzo BEST OF HSH: Andrew Davis on figuring out your story
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May 21, 2025 In this episode, Andrew Davis, a dynamic business speaker and author with experience in over 35 countries, delves into the nuances of storytelling. He shares how he crafts compelling narratives that engage audiences across various industries. Davis highlights the emotional connection in storytelling, emphasizing that it's not just about sharing facts but creating resonating experiences. He reveals the importance of research and audience feedback in refining stories to maximize impact, proving that masterful storytelling can drive both business growth and customer satisfaction.
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Story's Timing Matters
- Sometimes storytellers find concepts interesting but audiences don't, requiring story adjustment.
- Stories can find their right time later, like Lumiere's Law amid the pandemic's rise of virtual events.
Stephen Jones's Client Video Updates
- Andrew Davis shares the story of Stephen Jones from Tulsa Renew who revolutionizes client communication with daily video updates.
- This approach generates 11 referrals per job and closes 7 of them, despite costing 25% more than competitors.
Begin Story With Relatable Scene
- Starting a story with familiar, relatable scenarios aligns the audience emotionally and situationally.
- This connection puts listeners "in the story," increasing engagement from the outset.