Andrew Davis

In this discussion, Andrew Davis, a marketing expert with clients like Kraft and Walmart, unveils the potential of AI twins in marketing. He explains how digital doppelgängers can amplify creativity while preserving individual brand voice. Key strategies for gaining a competitive edge through AI are shared, highlighting the importance of future-proof human skills. As the marketing landscape evolves, Davis emphasizes the need for marketers to adapt and embrace AI as a collaborator rather than a replacement.